Summary
Overview
Work History
Education
Skills
Technical Skills & Languages
Timeline
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Romy Moryah Lidor

South Florida,FL

Summary

Award-winning biotech and specialty pharma professional with 5+ years of success in launching novel therapies, driving double-digit sales growth, and forging lasting relationships across gastroenterology, pain, neurology, ophthalmology, and internal medicine. Nationally ranked in top 5–10% of peers and consistently recognized for exceeding goals, building access, and executing market pull-through. Proven track record with Talicia, Movantik, and IYUZEH. Patient-first approach backed by deep clinical acumen, strong communication skills, and personal understanding of GI conditions. Fluent in Hebrew; conversational in Spanish.

Overview

17
17
years of professional experience

Work History

Ophthalmic Territory Manager

Théa Pharma Inc.
01.2024 - Current
  • Launched IYUZEH, first preservative-free latanoprost for open-angle glaucoma, to ophthalmologists and optometrists; educated on efficacy, BAK-free benefits, and specialty access via Phil Rx.
  • Promoted dry eye and lid hygiene portfolio including IVIZIA products across competitive territory.
  • Led patient pull-through initiatives, coaching office staff on specialty pharmacy coordination and market access.

Senior Pharmaceutical Territory Consultant

RedHill Biopharma Inc.
01.2020 - 01.2024
  • Promoted to Senior Rep and ranked Top 3 Nationally for sales growth; President’s Club Winner (2022, 2023).
  • Launched Talicia for H. pylori to GI, Internal Medicine, and Primary Care; gained provider access during COVID.
  • Drove 40% market share growth for Movantik (opioid-induced constipation) within first quarter post-acquisition.
  • Finished 112% to goal in first year; delivered 25% quarter-over-quarter growth consistently.
  • Built strong access & prescriber base across Gastro, Neuro, Pain, Sports Med, Family Med, and more.
  • “You never left the top 20. Your hustle, passion, and relationships took you to President’s Club.” – Supervisor

Medical Sales Representative

United Laboratories Inc.
01.2019 - 01.2020
  • Sold chemical-based medical supplies to hospitals and dialysis centers; landed accounts at Aventura Hospital and DaVita.
  • Used consultative selling to grow regional accounts up to $20K/year in revenue.

Senior Sales Representative

Paychex Inc.
01.2013 - 01.2019
  • Ranked Top 5% of 150 reps nationwide; earned multiple President’s Club and Diamond Club awards.
  • Surpassed quota by 125%, generating $289K in annual revenue and 90% client retention.
  • Acquired 300+ clients and led regional strategic partnerships.

District Sales Representative

ADP
01.2009 - 01.2013
  • Managed Bank of America account; exceeded 115% of quota and generated $150K+ in revenue.
  • Grew portfolio of 800–1,000 accounts; awarded Top Performer for consistently surpassing goals.

Education

B.S. - Journalism, Minor: Sociology

University of Florida
Gainesville, FL

Skills

  • Product Launches GI & Specialty Pharma Market Access & Pull-Through HCP Education Clinical Selling Relationship Management Salesforce/Veeva CRM Specialty Pharmacy Managed Care Navigation President’s Club Performer
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Technical Skills & Languages

Languages: English (Native), Hebrew (Fluent), Spanish (Conversational)

Timeline

Ophthalmic Territory Manager

Théa Pharma Inc.
01.2024 - Current

Senior Pharmaceutical Territory Consultant

RedHill Biopharma Inc.
01.2020 - 01.2024

Medical Sales Representative

United Laboratories Inc.
01.2019 - 01.2020

Senior Sales Representative

Paychex Inc.
01.2013 - 01.2019

District Sales Representative

ADP
01.2009 - 01.2013

B.S. - Journalism, Minor: Sociology

University of Florida

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Romy Moryah Lidor