Romy Moryah Lidor
South Florida,FL
Summary
Award-winning biotech and specialty pharma professional with 5+ years of success in launching novel therapies, driving double-digit sales growth, and forging lasting relationships across gastroenterology, pain, neurology, ophthalmology, and internal medicine. Nationally ranked in top 5–10% of peers and consistently recognized for exceeding goals, building access, and executing market pull-through. Proven track record with Talicia, Movantik, and IYUZEH. Patient-first approach backed by deep clinical acumen, strong communication skills, and personal understanding of GI conditions. Fluent in Hebrew; conversational in Spanish.
Overview
17
17
years of professional experience
Work History
Ophthalmic Territory Manager
Théa Pharma Inc.
Miami/Fort Lauderdale, FL
01.2024 - Current
- Launched IYUZEH, first preservative-free latanoprost for open-angle glaucoma, to ophthalmologists and optometrists; educated on efficacy, BAK-free benefits, and specialty access via Phil Rx.
- Promoted dry eye and lid hygiene portfolio including IVIZIA products across competitive territory.
- Led patient pull-through initiatives, coaching office staff on specialty pharmacy coordination and market access.
Senior Pharmaceutical Territory Consultant
RedHill Biopharma Inc.
South Florida GI Territory
01.2020 - 01.2024
- Promoted to Senior Rep and ranked Top 3 Nationally for sales growth; President’s Club Winner (2022, 2023).
- Launched Talicia for H. pylori to GI, Internal Medicine, and Primary Care; gained provider access during COVID.
- Drove 40% market share growth for Movantik (opioid-induced constipation) within first quarter post-acquisition.
- Finished 112% to goal in first year; delivered 25% quarter-over-quarter growth consistently.
- Built strong access & prescriber base across Gastro, Neuro, Pain, Sports Med, Family Med, and more.
- “You never left the top 20. Your hustle, passion, and relationships took you to President’s Club.” – Supervisor
Medical Sales Representative
United Laboratories Inc.
South Florida
01.2019 - 01.2020
- Sold chemical-based medical supplies to hospitals and dialysis centers; landed accounts at Aventura Hospital and DaVita.
- Used consultative selling to grow regional accounts up to $20K/year in revenue.
Senior Sales Representative
Paychex Inc.
West Palm Beach/Delray Beach, FL
01.2013 - 01.2019
- Ranked Top 5% of 150 reps nationwide; earned multiple President’s Club and Diamond Club awards.
- Surpassed quota by 125%, generating $289K in annual revenue and 90% client retention.
- Acquired 300+ clients and led regional strategic partnerships.
District Sales Representative
ADP
West Palm Beach, FL
01.2009 - 01.2013
- Managed Bank of America account; exceeded 115% of quota and generated $150K+ in revenue.
- Grew portfolio of 800–1,000 accounts; awarded Top Performer for consistently surpassing goals.
Education
B.S. - Journalism, Minor: Sociology
University of Florida
Gainesville, FLSkills
- Product Launches GI & Specialty Pharma Market Access & Pull-Through HCP Education Clinical Selling Relationship Management Salesforce/Veeva CRM Specialty Pharmacy Managed Care Navigation President’s Club Performer
Technical Skills & Languages
Languages: English (Native), Hebrew (Fluent), Spanish (Conversational)
Timeline
Ophthalmic Territory Manager
Théa Pharma Inc.
01.2024 - Current
Senior Pharmaceutical Territory Consultant
RedHill Biopharma Inc.
01.2020 - 01.2024
Medical Sales Representative
United Laboratories Inc.
01.2019 - 01.2020
Senior Sales Representative
Paychex Inc.
01.2013 - 01.2019
District Sales Representative
ADP
01.2009 - 01.2013
B.S. - Journalism, Minor: Sociology
University of Florida