Ron Elgersma
Hatley,WI
Summary
Enthusiastic Sales and Customer Service Professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching/mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Wisconsin and U.P. Sales Rep
Alex Air Apparatus
04.2021 - Current
- Hired April 2021 to build a new territory in Wisconsin and the U.P. of Michigan. Inform customers through marketing material as well as demo/presentation of products designed for and used by fire departments. Inform customers of promotions to increase sales productivity and volume.
- Increase sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Generate marketing brochure for vendor use.
- Contribute to event marketing, sales and brand promotion by attending industry shows, conferences and conventions.
- Develop and maintain strong working relationships with professionals within assigned territory.
- Negotiate prices, terms of sales and service agreements.
- Meet with customers to discuss and ascertain needs, tailor solutions and close deals.
- Monitor service after sale and implement quick, effective problem resolutions if needed.
- Gain customer trust and confidence by demonstrating compelling and persuasive evidence on product value while using a composed professional demeanor.
- Foster lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Stay current on company offerings and industry trends while maintaining knowledge of evolving changes in marketplace.
- Perform effectively and efficiently in self-directed work environment while managing day-to-day operations and decision making.
- Identify new business opportunities through cold calling, networking, marketing and prospective database leads.
Office Products Account Manager
Rhyme
11.2020 - 04.2021
- Self motivated and self disciplined while working remotely from home during Covid.
- Called on customers to help build new territory for office supply company in North Central Wisconsin.
- Marketing of office products to build sales and customer base.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Informed customers of promotions to increase sales productivity and volume.
Business Development and Sales Rep Manager
Midway Dental Supply
08.2018 - 03.2020
- Traveled and attended conferences, dental supply shows and meetings. Some taking place out of state requiring overnight travel.
- Assisted in developing the WI. territory from the ground up as Midway was a new supply company in Wisconsin.
- Cold calling on dental offices, setting up meetings with Dr's or office managers, and following up with potential new offices to bring them on board with Midway.
- Generated business through marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Route Sales Manager
Ecolab Inc
01.2011 - 08.2018
- Route salesman for the Ecolab corporation with specifically assigned customers.
- Market Ecolab product to customers on existing sales route.
- Install new dish machines and/or other kitchen equipment.
- Utilized "Salesforce" for scheduling monthly plan for visiting all customer on a regular bases.
- Grow and retain current customers while cultivating new accounts located within my current route.
- Assist other team members with installs throughout Central and Northern Wisconsin.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Acted as field trainer and safety coordinator for 4 years.
- Increased company profit by meeting and exceeding sales goals while being awarded "Budget Achiever" recognition 5 out of 7 years with the company.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Route Sales Representative
Krueger Wholesale Florist Inc.
05.2005 - 01.2011
- Route Sales Representative to Northern Michigan (over the road).
- Load 28 foot straight truck with product from the warehouse, sell and deliver to customer sites throughout Upper Michigan.
- Identified customers' needs and provided information on appropriate products in effort to promote sales.
- Maintained up-to-date knowledge of products and services to address customer inquiries.
- Developed and implemented promotional strategies to boost sales and customer loyalty.
- Maintained positive relationships with customers using good communication and follow-through abilities. Immediately addressed problems with customers to promote speedy resolution.
- Maintain a clean truck and log book.
Product Sales Representative
Baers Beverage
09.2000 - 05.2005
- Generated and distribute advertising and marketing material for vendor use and brand promotion.
- Consulted with businesses to supply accurate product and service information.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Achieved company defined sales goals at a high level.
- Stayed current on industry trends.
- Attended monthly sales meetings and quarterly sales trainings.
Vinyl Siding Installer
Nail Benders Construction
03.1996 - 09.2000
- Worked on building sites, installing vinyl siding, roofs and other exterior components.
- Became knowledgeable on various vinyl brands, styles, quality and installation methods and kept current on industry trends.
Education
High School Diploma -
Rhinelander High School
Rhinelander, WI06.1992
Continuing Education - Firefighting, EVOC (Emergency Vehicle Operation Course)
Nicolet College and North Central Technical College
Wausau, WISkills
- Microsoft, Outlook, Salesforce Excell, CRM Software
- Marketing & Sales
- Business Development and Management
- Account Development and Management
- Territory Sales
- Advertising and promotion of product
- Business to Business Sales
- Outside Sales
- Cold Calling
- Customer Service
- Team Leadership
- Public Speaking
- Verbal Communication and Building Report
- Commercial/Delivery Experience
- Safety Coordinator
- Customer SAles
Certification
- CDL-ABCD_NT commercial License
- EVOC-Emergency Vehicle Training
- Wisconsin Drivers License
- In Field Training Award
- Budget Achiever Sales Award 5 out of 7 years with Ecolab
Volunteer Firefighter/ Department Lieutenant
I have remained active on the Hatley Fire and Ambulance Service for the past 22 years as a volunteer Firefighter and was promoted to Lieutenant in 2024. I'm extremely proud to serve my community.
Timeline
Wisconsin and U.P. Sales Rep
Alex Air Apparatus
04.2021 - Current
Office Products Account Manager
Rhyme
11.2020 - 04.2021
Business Development and Sales Rep Manager
Midway Dental Supply
08.2018 - 03.2020
Route Sales Manager
Ecolab Inc
01.2011 - 08.2018
Route Sales Representative
Krueger Wholesale Florist Inc.
05.2005 - 01.2011
Product Sales Representative
Baers Beverage
09.2000 - 05.2005
Vinyl Siding Installer
Nail Benders Construction
03.1996 - 09.2000
High School Diploma -
Rhinelander High School
Continuing Education - Firefighting, EVOC (Emergency Vehicle Operation Course)
Nicolet College and North Central Technical College