Ronald Fernald
Willis,Texas
Summary
Results-driven sales professional with over 13 years of experience in Customer Service and Sales. Dedicated to providing exceptional customer experiences and cultivating strong relationships with clients and industry stakeholders. Proficient in customer relations, customer data protection, and market analysis. Experienced in training and leading successful sales teams and making data-driven decisions to optimize operations.
Overview
11
11
years of professional experience
Work History
Internet Sales Manager
GULLO Ford
05.2023 - Current
- Achieved recognition as one of the top sales associates through exceptional customer service and Ford product knowledge
- Managed customer satisfaction, earning Ford Master Certification
- Successfully sold new and used vehicles and backend products
- Proficiently handled lead management, CRM follow-up, inbound and outbound calls
- Worked with Fleet Director on Marketing, ordering and selling
- Played a key role in training new hires and maintaining quick response times for internet leads.
Loan Consultant
AUTO APPROVE
08.2022 - 05.2023
- Facilitated auto refinance loans and sold backend products, such as extended warranties and auto protective services
- Managed customer information gathering and conducted inbound and outbound calls
- Submitted deals through RouteOne, CUDL, and Dealertrack
- Guided customers through the entire refinance process, from information gathering to document signing.
Commercial Sales Manager
CROWN MOTORS REDDING
01.2018 - 08.2022
- Managed national, federal, and local municipal fleet accounts
- Developed and implemented new business development strategies
- Conducted marketing, lead sourcing, and lead generation
- Tracked analytics and trends to optimize business strategies
- Handled finance for commercial vehicle loans
- Obtained certifications in Honda, Dodge, Ford, and Nissan sales and commercial fleet.
Account Manager
EWING OUTDOOR SUPPLY
04.2013 - 12.2017
- Managed agronomic support resources, value-added nutrition and fertilizer, pesticide products, seed, purchasing, and technology
- Developed annual business plans to optimize branch growth and profitability
- Specialized in irrigation technology and residential irrigation design
- Actively participated in marketing and referral groups for networking and community engagement.
Education
Bachelor Of Business -
Shasta College
Redding, CA08.2013
Skills
- Team Leadership Qualities
- Online sales techniques
- Appointment Scheduling
- Inventory Management
- Sales strategy development
- Inbound Call Management
- Lead generation strategies
- Customer Education
- Negotiation
- Lead prospecting
- Account development
- CRM software mastery
- Lead Generation
- Product branding
- Email marketing proficiency
- Quote generation
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Multitasking Abilities
- Excellent Communication
- Organizational Skills
- Decision-Making
- Relationship Building
- Reliability
- Goal Setting and Achievement
Associations
LeTip International and Chamber of Commerce Member
References
References available upon request.
Timeline
Internet Sales Manager
GULLO Ford
05.2023 - Current
Loan Consultant
AUTO APPROVE
08.2022 - 05.2023
Commercial Sales Manager
CROWN MOTORS REDDING
01.2018 - 08.2022
Account Manager
EWING OUTDOOR SUPPLY
04.2013 - 12.2017
Bachelor Of Business -
Shasta College
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