Ronald Gianettino Jr.

• Launched a new position focusing on Mazda's Certified Pre-Owned Program. Interfaced with the corporate office, Mazda Financial Services (MFS), and 150 dealers in 11 states. Consulted with dealerships on best practices to help boost dealer used car profits, reconditioning, vehicle acquisition, and marketing. Created and managed tactical regional incentive programs to support those efforts. I mentored the dealer and Mazda field team personnel on the subjects noted above. Participated in a team with Mazda's Corporate Office in Japan to share best practices with other countries, and learn from them.

• Coached a team of seven District Sales Managers who were responsible for the sales customer experience, new vehicle sales, certified pre-owned sales, market share, sales efficiency, and dealer profitability metrics for 60 dealerships in CT, MA, ME, NH, NJ, NY, and RI. Colaborated with the network team on market representation actions within the zone.

Motivated dealers to achieve customer satisfaction, unit sales, market share, and dealer profitability objectives. Implemented tactical sales promotions, advertising, training, and customer handling activities to improve and sustain dealer performance. Produced revenue through the wholesale of vehicles, accessories, and promotional materials within the district.

Produced record calendar year (2013) and fiscal year in the Southeast New Jersey district for retail sales. Produced a record fiscal year in the Central New Jersey District for retail sales (2014-2015).

• Built trust and motivated dealers to achieve success with Mazda. Motivated dealerships to achieve wholesale objectives, retail objectives, market share, and sales efficiency targets. Consulted with them on customer satisfaction and marketing best practices. Produced revenue for Mazda via wholesaling vehicles and vehicle accessories. Covered the northern NJ, southern, and metro Philadelphia districts during this time. The northern NJ district led the nation in new car retail sales during my time in the district for Mazda.