Dedicated Healthcare and Business professional focused on cultivating positive patient and customer relationships. Knowledgeable in rehabilitation and business management. Successful career history comprising more than 29 years.
Overview
9
9
years of professional experience
Work History
Director of Marketing and Activities
RoseBrook Adult Living
Sarver, PA
08.2020 - 01.2021
Assisted patients and family with admissions process and adhered to state and federal laws
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
Managed over 30 calls weekly for potential new admissions with reviewing of facility guidelines
Networked with community organizations and leaders for volunteer opportunities and cooperative engagements
Mentored marketing personnel on best practices and protocol to maximize productivity
Led tours for prospective residents and for family members to show facilities and answer questions
Updated web pages and social media profiles with engaging and current content
Performed assessments on activity programs to determine what specific activities were suitable.
Physical Therapist Assistant
Comprehensive Healthcare
Cheswick, PA
05.2018 - 11.2019
Managed and treated over 10 patients per day of various diagnoses such as Dementia, Alzheimer's, Vestibular, Pediatric, Mentally Challenged and Orthopedics
Documented each patient case with updates in computer system
Utilized pain relieving modalities such as ultrasound, e-stim, cold and hot packs
Daily computer documentation on residents charges and exercise program
Observed patients during treatments to compile and evaluate data on responses and progress, providing results to physical therapists
Progression of exercise program to meet all long and short term goals
Prosthetic and orthotic fitting and management. Educated patients on skin check and wearing times of residual limb
Physical Therapist Assistant
Comprehensive Healthcare
Murrysville, PA
07.2017 - 06.2018
Managed over 10 patients of various diagnoses such as Parkinson's, Dementia, Vestibular, Orthopedics, Mentally Challenged and Handicap
Prosthetic and orthotic fitting and management. Education on skin check after use
Daily computer documentation on residents charges and therapy session
Documented each patient case with updates in computer system.
Communicated with physicians and social workers to provide updates on resident care
Instructed patients on proper hygiene, nutrition, exercise, lifestyle changes and ergonomic factors in daily activities
Attended daily or weekly care conferences with residents, family and staff members
Clinical instructor for PTA students
Physical Therapist Assistant
Blue Sky Therapy
Apollo, PA
05.2015 - 04.2017
Managed over 15 patients per day including Dementia, Alzheimer's, Vestibular and general Orthopedic conditions
Applied pain relieving modalities such as ultrasound, e-stim, cold and hot packs
Fitting and trailing patients for lower extremity orthotics with education on skin check and wearing times
Progression of patients exercise program for advanced ambulation and balance techniques
Documentation of daily and weekly notes through computer systems
Attended weekly staff meeting and care conferences
Physical Therapist Assistant
Allstar Therapies
Jeannette, PA
04.2012 - 03.2015
Managed over 15 patients per day for multiple diagnoses including Parkinson's, Dementia, Alzheimer's, Sports injuries and Orthopedics
Initiated pain relieving modalities such as ultrasound, e-stim, cold and hot packs
Prosthetic and orthotic management with education on skin check and wearing times
Communicated with physicians to provide updates on patient care
Daily and weekly note computer documentation using Casamba system
Studied treatment plans and adjusted exercises periodically to maximize benefits and improved functional levels
Clinical instructor for PTA students
Education
Associate of Science - Physical Therapist Assistant
Community College of Allegheny County
Pittsburgh, PA
1992
Skills
Key decision making
Marketing
Supervisory
Budgets
Business Operations
Customer Service
Team Building
Skilled Nursing/ Long term Care
Manual Therapy
Outpatient/ Sports Medicine
Home Health
Timeline
Director of Marketing and Activities
RoseBrook Adult Living
08.2020 - 01.2021
Physical Therapist Assistant
Comprehensive Healthcare
05.2018 - 11.2019
Physical Therapist Assistant
Comprehensive Healthcare
07.2017 - 06.2018
Physical Therapist Assistant
Blue Sky Therapy
05.2015 - 04.2017
Physical Therapist Assistant
Allstar Therapies
04.2012 - 03.2015
Associate of Science - Physical Therapist Assistant
Direct Support Professional at Cornucopia Adult Day Services And Family Living ProviderDirect Support Professional at Cornucopia Adult Day Services And Family Living Provider
Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.