Ronica Phifer
Greenville,AL
Summary
Results-driven retail leader with 8+ years of experience in store operations, point of sale, and front-end support. Skilled in hiring, training, scheduling, and coaching teams to maintain smooth daily operations. Focused on reducing shrink and improving store performance.
Overview
20
20
years of professional experience
Work History
Store Manager
Dollar General Store
Greenville, Alabama
09.2017 - 10.2025
- Led daily store operations at Dollar General, ensuring smooth customer service and cash handling.
- Managed inventory control, stock replenishment, and merchandise recovery to maintain optimal sales floor presentation.
- Supervised associates, coached performance, and reinforced company policies and procedures.
- Scheduled staff shifts, assigned tasks, and coordinated front end coverage.
- Oversaw hiring, onboarding, and development of store associates to build a skilled and cohesive team.
- Resolved customer concerns to enhance shopping experiences and reinforce team accountability.
- Monitored shrink, store cleanliness, and compliance with Dollar General operational guidelines.
- Balanced sales transactions accurately, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Managed inventory tracking and physical inventory counts to minimize loss.
Lead Sales Key Holder
Dollar General Store
Greenville, Alabama
10.2016 - 09.2017
- Opened and closed Dollar General store using key holder procedures.
- Supervised sales floor operations and supported cashier coverage.
- Trained associates on register use, store policies, and customer service.
- Handled cash register transactions, returns, and payment processing.
- Refilled shelves and organized stockroom merchandise for daily sales.
Sales Associate
Marvins
Greenville, AL
03.2006 - 12.2010
- Delivered exceptional service to customers, ensuring satisfaction and fostering loyalty.
- Processed sales transactions efficiently using register and payment systems to ensure smooth checkout.
- Greeted customers and guided product selection to enhance shopping experience.
- Provided knowledgeable product recommendations and support to address customer inquiries and enhance satisfaction.
- Described Marvin's merchandise features and responded to customer questions clearly.
- Restocked shelves and organized Marvin's product displays daily.
Education
GED -
Lurleen B Wallace Community College
Greenville, AL01-1997
Some College (No Degree) - Business Administration and Management
Colorado Technical University
Colorado Springs, COSkills
- Inventory control
- Retail operations
- Cash reconciliation
- Point of sale systems
- Staff scheduling
- Loss prevention
- Team leadership
Timeline
Store Manager
Dollar General Store
09.2017 - 10.2025
Lead Sales Key Holder
Dollar General Store
10.2016 - 09.2017
Sales Associate
Marvins
03.2006 - 12.2010
GED -
Lurleen B Wallace Community College
Some College (No Degree) - Business Administration and Management
Colorado Technical University