Rosa Gutierrez-Villarreal
Eagle Pass
Summary
Dynamic operations and strategy leader with 10+ year of experience improving organizational performance through data-driven decision making, stakeholder alignment, and process optimization. Proven track record managing large portfolios, forecasting performance, and executing initiatives that improve efficiency, customer experience, and financial outcomes.
Skilled at translating complex information into clear action plans and leading cross-functional teams to deliver measurable results. Adept at relationship management, market expansion, and organizational change management, with a background spanning operations leadership, communications strategy and business development.
Recognized for building trust across executive leadership, frontline teams, and external partners while driving accountability, adoption, and sustainable performance improvements.
Overview
19
19
years of professional experience
Work History
Senior Physician Business Manager Greater Laredo
WellMed Medical Management
02.2021 - Current
- Manage patient census across assigned practices, focusing on high-risk and high-cost cohorts (8 counties, 25,000+ lives)
- Proactive ownership of and accountability for the strategy within a specific market or health plan
- Perform client risk assessments with health plan sales leadership and enterprise partners
- Determine and monitor resource allocation within the team
- Lead and monitor engagement planning process and associated tracking
- Maintain internal relationships with market sales and account management partners
- Create and deliver client, market, health plan, industry analytics and insights
- Will travel and be responsible for a significant volume of client engagements
- Gather and share competitive intelligence across the local markets team
- Obtain, maintain and provide knowledge of adopted and proposed solutions
- Participate and provide insights for RFP, consultant book of business insights, finalist meetings, client meetings, regional book of business insights as well as health plan book of business insight
- Provide deep expertise across CMS Stars measures, HEDIS specifications, CAHPS, HOS, and other quality performance metrics
- Guide the development of data pipelines, dashboards, and analytics to track and forecast performance
- Translate quality data into actionable strategies to improve measure compliance, member experience, and provider engagement
- Monitor current program performance and project possible future model changes and impact
- Demonstrate understanding of relevant health care benefit plans
- Demonstrate knowledge of applicable area of clinical specialization
- Utilize resources to enhance professional practice and development based on learning gaps or new information. Utilize evidence-based guidelines (e.g., medical necessity guidelines, practice standards, industry standards, best practices, and contractual requirements) to make clinical decisions, improve clinical outcomes and achieve business results
- Identify and implement innovative approaches to the practice, to achieve or enhance quality outcomes and financial performance
- Use appropriate business metrics and applicable processes/tools
- Monitor and influence key utilization metrics: ER visits, Admits/K, Readmits/K, SNF/ASC/hospital usage, and palliative care engagement
- Serve as a liaison between PCPs, hospitalists, specialists, and care management programs to ensure coordinated care delivery
- Support practices in implementing contingency plans for high-risk patients (HF, COPD), including
- Develop action plans aligned with market goals (quality, cost, coding)
Marketing Director & Admissions Coordinator
La Hacienda de Paz Rehabilitation and Care Center
10.2017 - 02.2021
- Soliciting, cultivating and managing physician and hospital relationships, as well as business development and partnership opportunities.
- Maintain daily interactions with physicians and discharge planners at hospitals to ensure referrals/admissions.
- Facilitate the identification and future patient/resident admissions factoring in length of stay, and level of acuity.
- Perform pre-admission assessments of the clinical status of patient referrals and evaluation of patient needs.
- Attend management meeting as needed
- Call on inquiries, pending admissions, etc.
- Review inquiries from all Referral Sources in a timely matter.
- Conduct insurance verification and eligibility on all-payer sources for every inquiry to ensure appropriate insurance coverage.
- Obtain prior authorization through insurance companies for Managed Care individuals.
- Handle all inquiries professionally and according to established procedures, while providing appropriate information regarding the facility. Monitor and track all inquiries.
- When final orders have been received, have nursing review them and upon approval, set up the pickup time with the d/c planner at the hospital.
- Notify Unit Manager(s) of the upcoming admission(s).
- Conduct tours of the facility mentioning survey history, staffing ratios, therapy outcomes, etc.
- Maintain a report with discharge planners to ease the admission process.
- Coordinate resident admissions, ensuring all requirements are met.
- Develop and call upon referral sources such as hospital discharge planners, assisted living centers, home health agencies and community resources involved with geriatric care.
- Assist in the development of promotional materials for referral agencies and the community.
- Schedule and prepare marketing events in the community and facility as needed.
- Provide employee training in marketing the facility in a favorable light as well as in customer service.
- Monitor the satisfaction level of current and previous residents and families my conducting surveys and documenting concerns.
- Monitor competitor activities with regard to marketing, community involvement, and services provided.
- Notify appropriate media outlets regarding newsworthy events.
- Coordinate public events to include in and out of facility events.
- Notify the resident’s family and the public of important information regarding changes.
- Participate in public, civic and association events, especially those that involve the geriatric population.
- Create a positive image in the community for the facility.
- Provide support and information to administration regarding handling media inquiries and questions
- Partner with admissions and nursing staff to facilitate referral conversions
- Perform assigned administrative duties in accordance with established procedures and as directed by your supervisor, to assure that a successful, viable administrative program is maintained at all times.
- Assume the authority, responsibility, and accountability necessary to carry out the duties of this department.
- Responsible for monthly monitoring and tracking of the budget expenditures in the Admissions and Marketing department.
- Responsible for monitoring and tracking of monthly, quarterly and annual census outcomes
Communications Director & Special Events Coordinator
Texas State Senator Carlos I. Uresti
01.2013 - 10.2017
- Ensure public views the organization favorably.
- Create and launch press releases and marketing campaigns.
- Contact members of the media to set up interviews with company reps.
- Get Senator Uresti featured on radio, TV, or the Internet.
- Develop branding initiatives, internal communications and external media relations.
- Determines communications strategy and execute programs to deliver communications objectives throughout the organization.
- Manage media relations and maximize media opportunities.
- Develop strong relationships with media reps.
- Develop internal publications such as newsletters, releases, email announcements, planned publications, on-line, internet, video, special projects and assignments.
- Coordinate details of events
- Calculate budgets and ensure they are adhered to.
- Book talent, including musicians, bands, and disc jockeys.
- Select chefs or catering companies to prepare food for event.
- Sample food and select dishes for menus.
- Visit venue to plan layout of seating and decorations.
- Schedule speakers, vendors, and participants.
- Coordinate and monitor event timelines and ensure deadlines are met.
- Coordinate and monitor event timelines and ensure deadlines are met.
- Initiates, coordinates and/or participates in all efforts to publicize event.
- Edit and design promotional materials.
- Prepare presentations.
- Develop and oversee fundraising events.
- Negotiate and secure event space.
- Secure sponsorships.
- Work with printer and designer to develop event invitations.
- Create invite list.
- Send out invitations and manage RSVP list.
- Hire staff to manage the event, including bouncers and security personnel.
- Manage correspondence.
- Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations.
- Keep inventory of backdrops, projectors, computers, and other display materials.
Marketing Director
Monarch Dental
08.2012 - 12.2015
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
- Obtains market share by developing marketing plans and programs for each product; directing promotional support.
- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Influences present and future products by determining and evaluating current and future market trends.
- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
- Maintains marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
Office Manager
Eagle Pass Insurance Agency
08.2009 - 05.2012
- Supervised staff and over saw daily office operations.
- Established staff scheduled, location of staff.
- Trained and rotated office staff through various office duties to ensure cross- coverage in all job areas.
- Assessed staff performance. Completes a 30, 60, 90 day review on all new hires and annual review on established employees.
- Over saw daily deposits and ensured batch reports/encounters are sent to the Finance Department accurately.
- Conducted office staff meetings regularly.
- Over saw inventory and ordering of office supplies.
- Verified all time sheets for salaried employees.
- Answered telephone in a timely and polite manner, preferably within three rings.
- Routinely demonstrated superior customer service skills.
- Communicated with customers in a courteous, professional, cooperative and mature manner.
- Demonstrated the ability to collect charges, post charges to clients’ accounts and accurately manage cash drawer.
- Ran error reports and makes corrections as needed, twice daily.
- Accurately reconciled charges for the day.
- Accurately prepared daily deposits.
- Prints schedules one week ahead and coordinates appointment cancellations as needed.
Retail Associate
Dillards
12.2007 - 06.2009
- Welcomes customers by greeting them; offering them assistance.
- Directs customers by escorting them to racks and counters; suggesting items.
- Advises customers by providing information on products.
- Helps customer make selections by building customer confidence; offering suggestions and opinions.
- Documents sale by creating or updating customer profile records.
- Processes payments by totaling purchases; processing checks, cash, and store or other credit cards.
- Keeps clientele informed by notifying them of preferred customer sales and future merchandise of potential interest.
- Contributes to team effort by accomplishing related results as needed.
Teller
IBC Bank
11.2006 - 08.2007
- Process routine account transactions.
- Open accounts, including savings and checking.
- Help customers fill out deposit and withdrawal slips.
- Use adding machine.
- Disburse money to customers.
- Validate the deposit slip and stamp it by machine.
- Check for photo identification.
- Assist customers at the drive-through window.
- Greet people warmly and direct them to appropriate bank personnel.
- Handle loan payments and cash checks.
- Sell traveler’s checks and money orders.
- Collect loan and utility payments.
- Promote bank products.
- Record all transactions.
- Report suspicious activity to police.
- Exchange foreign currency.
- Count cash at beginning and end of shift.
- Balance currency, cash and checks in cash drawer at end of each
Education
Health Sciences, Business Management
University of the Incarnetward
01.2012
High School Diploma - undefined
Eagle Pass High School
01.2007
Skills
- Healthcare administration
- Patient management
- Health risk assessments
- Financial management
- Microsoft Excel
- Financial and operational reporting
- Financial statement analysis
- Data collection & research
- Advanced life support
- Research and analysis
Language
Spanish- Fluent
Read
Write
Speak
English – Fluent
Read
Write
Speak
Timeline
Senior Physician Business Manager Greater Laredo
WellMed Medical Management
02.2021 - Current
Marketing Director & Admissions Coordinator
La Hacienda de Paz Rehabilitation and Care Center
10.2017 - 02.2021
Communications Director & Special Events Coordinator
Texas State Senator Carlos I. Uresti
01.2013 - 10.2017
Marketing Director
Monarch Dental
08.2012 - 12.2015
Office Manager
Eagle Pass Insurance Agency
08.2009 - 05.2012
Retail Associate
Dillards
12.2007 - 06.2009
Teller
IBC Bank
11.2006 - 08.2007
High School Diploma - undefined
Eagle Pass High School
Health Sciences, Business Management
University of the Incarnetward