Summary
Overview
Work History
Education
Skills
Community Involvement And Recognition
Accomplishments
Languages
References
Timeline
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Rose Guerrero

Bothell

Summary

Strategic healthcare executive with expertise in oncology service line development, operations integration, and multidisciplinary leadership across clinical, administrative, and startup environments, (including design/build/operations. Adept at building cohesive care models, developing service offerings, community outreach and directing both large-scale hospital-based initiatives, and targeted health projects.alth projects.

Overview

23
23
years of professional experience

Work History

Vice President, Business Relations

VYRTY Inc. (DBA Sync.MD)
Redmond
09.2019 - 12.2024
  • Conducted field research to identify veteran challenges in accessing healthcare and records.
  • Translated mobile technology to support medical record release workflows.
  • Developed strategic and operational plans for launching a veteran-targeted pilot.
  • Led development of print and digital educational materials for patients and records staff.
  • Drafted functionality updates to mobile app post-pilot to enhance veteran usability.
  • Co-created visual content and investor-facing slide decks for Sync.MD’s launch and promotion.
  • Delivered monthly in-person app orientation sessions to Veterans in Spokane.
  • Maintained HIPAA, privacy and compliance documentation.
  • Assisted in identifying subject matter experts.
  • Provided input on the company’s marketing and outreach materials.
  • Led planning efforts to expand veteran programs to three states in early 2021.

Notable Achievements: Positioned the company for the successful scale-up of services for veteran populations through real-time record access, and nationwide program expansion initiatives.

Director – Cancer Services (Consultant – 1 Year)

Kaiser Permanente
Seattle
02.2021 - 01.2022
  • Integrated six disparate cancer service locations under one service line, delivery system.
  • Developed and implemented a hub and spoke care model to bring services closer to patients while centralizing costly, equipment/technology and staff.
  • Designed location-specific medical offerings aligned with provider availability.
  • Partnered with the Clinical Nurse Specialist to develop patient education materials for central and satellite locations.
  • Collaborated with providers on scheduling to ensure service offerings were operationally feasible and timely.
  • Directed expansion of the chemotherapy treatment area in Tacoma, including layout, workflow, and patient experience.
  • Led the expansion of the Survivorship Program to standardize follow-up care notification and scheduling.
  • I participated in the design planning for a new outpatient chemotherapy suite in the Everett facility.

Notable Achievements: Established a unified cancer service structure across multiple sites, increasing care efficiency and access, while advancing survivorship and patient education programs.

Service Line Director, Cancer Services / Executive Director, Breast Health and Cancer Services

EvergreenHealth
Kirkland
07.2009 - 04.2019
  • Company Overview: Kirkland, WA
  • Managed planning and construction of a 7,500 sq. ft. cancer center expansion.
  • Consolidated and integrated existing services into a cohesive cancer program.
  • Built a robust physician leadership infrastructure.
  • Annually, I identified program gaps, adjusted service offerings, and strengthened clinical trial participation.
  • Increased program visibility internally and externally to reduce patient outmigration, including marketing and outreach efforts.
  • Created business proposals with full ROI analysis; partnered with medical, finance and departmental teams across the enterprise.
  • Recruited support staff and nurse navigators; led outreach, education, and volunteer programs.
  • Maintained and expanded program accreditations including ACoS and National Consortium of Breast Centers.
  • Spearheaded implementation of USPSTF Lung Screening pilot during early adoption phase.
  • Directed Oncology Analytics and Tumor Registry teams.
  • Developed 3-year strategic clinical service plans including financial forecasts.
  • Supported the integration of services following SCCA/UW acquisition of medical oncology practices. Created Program within Program including licensing requirements for each entity that was seamless to patients’ service delivery.
  • Led partnerships, community advocacy, and regional outreach efforts statewide.

Notable Achievements: Expanded program from 749 to 1,200 annual cases. integrated academic medical care program into community program framework and physical plant. Grew tumor boards from 4 to 10 monthly. And led accreditation efforts, resulting in Commendation Status. Reduced lung cancer treatment timelines from 67 to 28 days and drove adoption of advanced prostate cancer services.

Service Line Director – Cancer Services (Inpatient/Outpatient)

Valley Medical Center
Renton
05.2007 - 06.2009
  • Company Overview: Renton, WA
  • Designed and launched a 5-year growth strategy for cancer care coordination.
  • Expanded the Lung Cancer Program and implemented Super Dimension diagnostic equipment.
  • Recruited and trained new staff; developed service and quality standards across departments providing services to cancer patients.
  • Achieved 55% growth in oncology case volume and exceeded revenue projections.
  • Managed outpatient infusion and collaborated with inpatient care leadership in a dyad model.
  • Organized the organization’s first cancer fundraising event.

Notable Achievements: Implemented structural reforms and enhanced diagnostics, driving significant program growth despite brief service line model implementation.

Service Line Director – Cancer Services / Maternal and Child Program

Overlake Hospital
Bellevue
09.2001 - 06.2006
  • Restructured underperforming Breast Health Center to achieve physician and patient satisfaction goals.
  • Recruited skilled breast radiologists and surgeons; established a Breast Tumor Board.
  • Redesigned workflow for breast screening services to enhance efficiency.
  • Evaluated financial performance by restructuring coding, billing, and reimbursement practices.
  • Achieved 62% increase in cancer program case volume through strategic improvements.
  • Led accreditation efforts while coordinating extensive fundraising and auxiliary activities.
  • Assigned to lead Mother/Baby Service Line by OB/GYN physicians for enhanced service delivery.

Notable Achievements: Secured third-highest physician satisfaction score in organization after revamping breast services. Increased patient volume and patient satisfaction scores.

Oncology Consultancy (U.S. & International)
  • Directed space planning and construction management projects for 43 cancer centers.
  • Developed manuals providing guidance on billing, coding, and cancer center operational startups.
  • Recruited physicians and served as Secretary of a recruitment committee.
  • Delivered program assessments in academic, community, and free-standing centers.
  • Contributed to cancer program development in Brazil, Chile, and Argentina.

Education

Associate of Science - Accounting

Southwestern College
Chula Vista, CA
06-1983

Skills

  • Fluent in Spanish
  • Project management
  • Strategic planning
  • Service line expansion
  • Stakeholder collaboration
  • Program development
  • Team leadership
  • Problem solving
  • Employee motivation and performance
  • Operations oversight
  • Ethical leadership
  • Operational analysis
  • Procedure implementation
  • Community outreach
  • Staff recruiting and retainment

Community Involvement And Recognition

  • Former member: ACCC, WA State Dept of Health Oncology Task Force, Cancer Lifeline, Susan G. Komen.
  • Coordinated public screening and education events for local schools and communities.
  • Received Cancer Lifeline Lifetime Achievement Award (2018).
  • Created the first Metastatic Cancer Overnight Retreat Program through local fundraising.

Accomplishments

· Former member: ACCC, WA State Dept of Health Oncology Task Force, Cancer Lifeline, Susan G. Komen. · Coordinated public screening and education events for local schools and communities. · Received Cancer Lifeline Lifetime Achievement Award (2018). · Created the first Metastatic Cancer Overnight Retreat Program through local fundraising.

Languages

Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Director – Cancer Services (Consultant – 1 Year)

Kaiser Permanente
02.2021 - 01.2022

Vice President, Business Relations

VYRTY Inc. (DBA Sync.MD)
09.2019 - 12.2024

Service Line Director, Cancer Services / Executive Director, Breast Health and Cancer Services

EvergreenHealth
07.2009 - 04.2019

Service Line Director – Cancer Services (Inpatient/Outpatient)

Valley Medical Center
05.2007 - 06.2009

Service Line Director – Cancer Services / Maternal and Child Program

Overlake Hospital
09.2001 - 06.2006

Oncology Consultancy (U.S. & International)

Associate of Science - Accounting

Southwestern College
Rose Guerrero