Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Roseanne Sofia

Lincroft,NJ

Summary

Analytical, strategic minded and results-driven sales performer with a solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships.

Overview

30
30
years of professional experience

Work History

General Manager/Director of Sales

The Journal Magazines
01.2022 - Current
  • Manage sales team, overseeing editorial and production teams to effectively meet revenue goals and production deadlines
  • Responsible for content development of all sales programs and materials
  • Prepare bi-weekly revenue reports and quarterly forecasts.
  • Implement business strategies, increasing revenue, and effectively targeting new markets.
  • Provide strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
  • Cultivate strong relationships with clients and the community to ensure long-term success and loyalty.

Senior Marketing Consultant

The Journal Magazines
01.2016 - 01.2022
  • Created a solid customer base from ground zero
  • Increased revenue 25% year over year.
  • Planned, sold, and executed advertising campaigns using multiple branded properties including print, websites, email platforms, and social media venues

Senior Account Manager

America Online, Inc.
01.2001 - 01.2022
  • Developed innovative online ad campaigns and compelling content to support consistent web traffic and e-commerce initiatives for strategic partnerships

Regional Sales Manager

Excite@Home Inc.
01.1998 - 01.2001
  • Developed new business and managed a sales team of three covering the NY territory with an account base representing $20 million in revenue.
  • Hired, trained, and directed team in selling, and negotiating ad programs for all Excite.com brands.
  • Negotiated new agency vendor agreements and multi-year contracts.

Regional Account Manager, Consumer Specialist

SOFTBANK Interactive Marketing
01.1997 - 01.1998
  • Responsible for managing a sales team of two in the consumer advertising sector for 22 assigned advertising agencies and over 100 clients
  • Created online marketing programs for advertisers
  • Generated $1.7 Million in new business in Q2 1997
  • Managed total existing business of $1.5 Million from March '97 to October '97.

Account Executive, Consumer Specialist

SOFTBANK Interactive Marketing
01.1996 - 01.1997
  • Managed outside sales activities for 22 ad agencies and 100 clients including group presentations.
  • Contributed to a $1.1 million in sales from July '96 to March '97


Sales Associate, New York Territory

Capital Cities/ABC New Media Sales
01.1994 - 01.1996

Education

Bachelor of Business Administration in Marketing -

Pace University
New York, NY
06.1992

Skills

  • Revenue Generation
  • Direct Sales
  • New Business Development
  • Account Management
  • Campaign Development
  • Revenue Forecasting
  • Effective leader
  • Territory Management
  • Lead Identification and Generation
  • Client Base Retention
  • Rapport and relationship building
  • National account management
  • Contract Management
  • Staff Management
  • Proposal Development
  • B to B sales
  • Sales Coaching
  • Marketing Strategy Development

Languages

Sign Language
Professional Working
English
Native or Bilingual

Timeline

General Manager/Director of Sales

The Journal Magazines
01.2022 - Current

Senior Marketing Consultant

The Journal Magazines
01.2016 - 01.2022

Senior Account Manager

America Online, Inc.
01.2001 - 01.2022

Regional Sales Manager

Excite@Home Inc.
01.1998 - 01.2001

Regional Account Manager, Consumer Specialist

SOFTBANK Interactive Marketing
01.1997 - 01.1998

Account Executive, Consumer Specialist

SOFTBANK Interactive Marketing
01.1996 - 01.1997

Sales Associate, New York Territory

Capital Cities/ABC New Media Sales
01.1994 - 01.1996

Bachelor of Business Administration in Marketing -

Pace University

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Roseanne Sofia