Rosemary Burgos
Orlando,Florida
Summary
Empathetic and results driven sales professional with over 15 years of experience in driving customer engagement, boosting revenue and leading high-performing teams. Proven success in both in-store and remote field environments, using story telling, data insights and brand strategy to foster deep customer relationships and elevate experience. Passionate about creating meaningful, human-centered connections that lead to long-term loyalty. Tech savvy and collaborative, with a strong ability to adapt in fast-paced digital-first teams.
Overview
15
15
years of professional experience
Work History
Creative Store Experience Leader (Remote Field Role)
Free People
Florida
01.2024 - Current
- Promoted into a home office position as a Creative Team Leader supporting visual execution across the Florida and Puerto Rico market. Partner with stores to elevate the customer experience through story telling, display and merchandising strategies. Collaborate with homeoffice leadership leadership to drive customer engagement. Frequent travel required to oversee store openings and workshops in the U.S + PR customer engagement.
- Accomplishments:
- Connected with Direct report daily via zoom and slack.
- Maintained engagement remotely
- Use reporting tools to analyze product sell through (sales force Company Dashboards) Lead seasonal floor sets and new store openings
- Collaborate with leadership to drive customer engagement
- Traveled to multiple store locations in in U.S to support creative rollout Hosted Free People’s executive leadership, including the president of the company.
Visual Manager
Free People
Orlando, Florida
01.2023 - 01.2024
- Owned all visual aspects of a high - traffic store. Implemented brand storytelling through curated displays, managed merchandising strategy and collaborated with leadership on product placement, shrink prevention and sales
- Accomplishments:
- Transformed store aesthetics to align with company standards. Partnered
- With sales team to increase customer interaction and traffic. supported
- Shrink reduction and operational excellence.
- Leveraged traffic positively through strategic product placement.
Store Manager
Free People
Miami, Florida
01.2021 - 01.2023
- Led overall store experiance and operations and talent development while driving sales and customer engagement.
- Accomplishments:
- Reduced shrink from 2.76% to 0.62% by implementing strong systems.
- Ensured compliance with all company policies and procedures, maintaining a safe and organized store environment.
- Supported sister stores and new store openings.
- Implemented successful training and retention strategies.
- Oversaw hiring, onboarding and training.
Assistant Visual Manager
Free People
Aventura, Florida
01.2020 - 01.2021
- Executed visual merchandising plans and display objectives to drive customer interest.
- Accomplishments:
- Used reporting tools for product placement.
- Uploaded progress via company’s photo sharing platforms.
Assistant Manager
Free People
Orlando, Florida
01.2016 - 01.2020
- Craft a distinctive, innovative and inspiring customer experience that embodies the Free People lifestyle and brand image. This role involves maintaining store operations and achieving goals to drive sales and ensure profitability
- Accomplishments:
- Partnered with store manager and visual manager to create a unique and inspirational customer experience aligned with the Free People image.
- Led, mentored and motivated the team in aspects of leadership.
- Maintained business awareness and drove sales to achieve and exceed goals.
- Facilitated hiring and onboarding process, actively attracting and retaining top talent.
Visual Manager
Forever 21
Orlando, Florida
01.2011 - 01.2016
- Executed Visual guidelines to generate sales and provide shopping ease for customers.
- Accomplishments:
- Recognized by executive leaders as “Best of the Best” on multiple occasions for creativity and execution in designated concept challenges
- Handled multiple tasks and projects simultaneously, working both independently and as part of a team.
Education
Business Marketing - undefined
Seminole State College
01.2014
Skills
- Sales strategy / Client Relations
- Visual Merchandising & Branding
- Cross-functional Team Leadership
- CRM and POS system Management
- Product Education & Upselling
- Onboarding and Training Management
- Window display design
- Creative direction
- Space planning
- Store display management
Timeline
Creative Store Experience Leader (Remote Field Role)
Free People
01.2024 - Current
Visual Manager
Free People
01.2023 - 01.2024
Store Manager
Free People
01.2021 - 01.2023
Assistant Visual Manager
Free People
01.2020 - 01.2021
Assistant Manager
Free People
01.2016 - 01.2020
Visual Manager
Forever 21
01.2011 - 01.2016
Business Marketing - undefined
Seminole State College