Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
Generic

Rosanna Hin

San Diego,CA

Summary

Seasoned sales professional with a background in behavioral science eager to transition into career that combines expertise in sales with passion for understanding human behavior. Exceptional communication and negotiation skills with ability to build and maintain relationships with clients. Equipped with deep understanding of human psychology, decision-making processes, and consumer behavior.

Overview

11
11
years of professional experience

Work History

Sales Representative

Breakthru Beverage
San Diego, California
08.2022 - Current

Identify potential customers and new business opportunities via networking, referrals, and market research. Develop a deep understanding of the products or services represented, consumer purchasing behaviors, applications, pricing, and competitive advantages, to communicate value and address customer needs effectively.

  • Establish and maintain relationships with 48 key clients, resulting in 100% customer retention rate.
  • Achieve monthly sales targets of $X+, driving an average of XX% increase in revenue.
  • Maintained strong knowledge of client and consumer behavior by participating in workshops, conferences and online education classes.
  • Presented products and services to prospective and existing customers to meet client needs.

State Manager

PKGD Solutions
San Diego, CA
01.2021 - 01.2022

Provided strong leadership and guidance to ensure the successful achievement of state level goals. Implemented strategic plans and aligned them with the overall organizational objectives. Recruited, trained, and managed a team of employees including setting performance expectations, providing feedback, and addressing any performance or HR issues.

  • Managed a team of 2 regional Market managers by providing mentorship, leadership, and training.
  • Increased market share by 20% through targeted marketing campaigns.
  • Reduced operational costs by 15% through streamlined processes and cost-saving measures.
  • Secured partnerships with 42 new key clients, resulting in an increase in revenue by 10%.
  • Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.

Account Manager

Wine Warehouse (now Breakthru Beverage)
San Diego, CA
08.2017 - 01.2021

Successfully expanded distribution in on-premise accounts in South San Diego, increasing market presence and driving growth. Planned, coordinated, marketed, and executed events, creating engaging experiences and driving brand awareness and customer engagement. Developed growth strategies for accounts, incorporating a deep understanding of customer preferences and actively seeking direct feedback to inform decision-making and drive customer satisfaction.

  • Achieved a XX% increase in customer satisfaction scores and a XX% boost in repeat purchases.
  • Constructed menus that showcased the brand portfolio, resulting in a XX% rise in overall sales revenue.
  • Rehired during with First Responders Team during Covid furlough to rehabilitate business
  • Awarded with Sales Representative of the Year in 2018.
  • Built customer loyalty through knowledgeable sales, support and education on brand products and services.

Account Manager

Allan S. Goodman Inc
East Hartford, CT
07.2014 - 01.2017

Sales Representative

Proactively pursued new revenue opportunities by presenting new brand opportunities and diligently following up with leads, resulting in expanded bottom-line profits. Successfully cross-sold additional products and services to purchasing customers, maximizing sales revenue and enhancing customer satisfaction. Played a crucial role in promoting branding initiatives by implementing impactful marketing and sales campaigns, increasing brand visibility and market share.

  • Developed and maintained relationships with key accounts to ensure customer satisfaction.
  • Maintained a 80% in product visibility by developing compelling displays in off-premise accounts.
  • Achieved company goals by executing sales strategies and maximizing market penetration by XX%.
  • Collaborated with marketing and sales teams to expand brand awareness.
  • Developed marketing strategies for products and services and identified target consumer audiences.

District Manager

Terlato
Hartford, CT
07.2013 - 07.2014

Effectively collaborated and managed relationships with distributors by ensuring seamless coordination and efficient distribution. Conducted market ride-along with distributor sales representatives and managers, providing support and guidance as well as fostering strong partnerships. Coordinated and actively participated in program sales blitzes with distributors, maximizing sales opportunities and market penetration.

  • Monitored local market conditions to determine competitive trends and adjust strategies accordingly.
  • Developed and strengthened relationships with 6 distributors operating in CT and MA.
  • Successfully expanded distribution in 150+ key on and off-premise accounts across 2 states, driving brand growth.
  • Managed a portfolio of over 70 luxury domestic and imported brands, including Estates and Premier offerings.

Education

Bachelor of Arts - Applied Behavioral Science

University of Arizona Global Campus
Chandler, AZ
03-2025

Skills

  • Lead Prospecting
  • Business Development
  • Client Service
  • Sales Planning
  • Closing Techniques
  • Data Analysis
  • Sales Team Training
  • Marketing Strategy
  • Key Account Management
  • CRM Software

Languages

English
Native/ Bilingual
Khmer
Native/ Bilingual
Portuguese
Professional

Affiliations

International Humanitarian Aid Worker | Border Voice (Tijuana, Baja California, MX)

Legal Services Volunteer | Al Otro Lado (Tijuana, Baja California, MX)

Traditional Japanese Jikiden Reiki Practitioner | Jikiden Reiki Institute (Kyoto, Japan)

Timeline

Sales Representative

Breakthru Beverage
08.2022 - Current

State Manager

PKGD Solutions
01.2021 - 01.2022

Account Manager

Wine Warehouse (now Breakthru Beverage)
08.2017 - 01.2021

Account Manager

Allan S. Goodman Inc
07.2014 - 01.2017

District Manager

Terlato
07.2013 - 07.2014

Bachelor of Arts - Applied Behavioral Science

University of Arizona Global Campus
Rosanna Hin