Ross Farmer
Escondido,California
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
16
16
years of professional experience
Work History
General Manager of Machinery Sales and Rental
Hawthorne Cat
01.2021 - Current
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Maintained extensive knowledge of company products and services.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Corporate Machinery Sales and Rental Manager
Hawthorne Cat
01.2018 - 01.2021
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Accomplished sales goals and boosted revenue $[Amount] through product knowledge and customer relationship management.
Corporate Machinery Sales Manager
Hawthorne Cat
08.2015 - 01.2018
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in [Number]% revenue increase.
Assistant Sales Manager
Hawthorne Cat
08.2014 - 08.2015
- Assisted sales team with completing customer transactions and managing issues.
- Trained new associates in successful sales and performance strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
President
Farmer & Associates Insurance Services, Inc.
08.2007 - 08.2014
- Led operational team in development, rollout, and management of new product lines.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Trained and managed a team of 22 in field producers throughout three states.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Education
Bachelor of Arts - Communications
University of California - Davis
Davis, CA06.2001
Skills
- P&L Management
- Staff Supervision
- Customer Retention
- Customer Relationship Management
- Account Management
- New Business Development
- Sales Expertise
Timeline
General Manager of Machinery Sales and Rental
Hawthorne Cat
01.2021 - Current
Corporate Machinery Sales and Rental Manager
Hawthorne Cat
01.2018 - 01.2021
Corporate Machinery Sales Manager
Hawthorne Cat
08.2015 - 01.2018
Assistant Sales Manager
Hawthorne Cat
08.2014 - 08.2015
President
Farmer & Associates Insurance Services, Inc.
08.2007 - 08.2014
Bachelor of Arts - Communications
University of California - Davis
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