ROSSINA SMITH
King Ferry,New York
Overview
15
15
years of professional experience
Work History
Marketing Director
Lake Distilling
King Ferry, United States
02.2011 - 11.2013
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Created content and promotional materials to drive engagement and conversions
- Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement
United States State Department Accredited Journalist
Ukraine Business News
Kiev
05.1999 - 09.2006
- New York correspondent
- Covering the United Nations and American business news
- With additional accreditation by the United Nations
Marketing Director
UkerProm bank
Kiev
03.2001 - 08.2004
- Company Overview: Headquarters Kiev, Ukraine
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand
- Managed marketing budget for maximum ROI
- Created content and promotional materials to drive engagement and conversions
- Developed and presented marketing plans and reports to CEO and shareholders
- Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements
- Developed comprehensive marketing plans in alignment with overall business goals and objectives
- Boosted brand awareness by developing and implementing strategic marketing campaigns
- Headquarters Kiev, Ukraine
Timeline
Marketing Director
Lake Distilling
02.2011 - 11.2013
Marketing Director
UkerProm bank
03.2001 - 08.2004
United States State Department Accredited Journalist
Ukraine Business News
05.1999 - 09.2006