Beth Maroney
Holladay
Summary
Dynamic marketing professional with extensive experience in liaison work, excelling in healthcare marketing and relationship building. Proven track record in developing innovative strategies that enhance service offerings and drive business growth. Adept at market analysis and fostering collaboration, I am passionate about improving patient care through effective communication and strategic partnerships.
Overview
11
11
years of professional experience
Work History
Marketing Director
Holladay Healthcare Center
Holladay
06.2025 - Current
- Develop and implement marketing strategies to promote skilled nursing services.
- Build and maintain relationships with healthcare providers, clinics, and acute care hospitals.
- Collaborate with campus administration and admissions to identify new business opportunities.
- Provide feedback from clients to improve service offerings.
- Monitor market trends and competitor activities to inform marketing efforts.
Clinical Liaison
Salt Lake Specialty
Murray
08.2024 - 05.2025
- Develop and implement marketing strategies to promote specialized hospital services.
- Build and maintain strong relationships with healthcare providers, clinics, and acute care hospitals.
- Collaborate with campus administration and admissions to identify new business opportunities.
- Provide feedback from clients to improve service offerings.
- Monitor market trends and competitor activities to inform marketing efforts
ECF RN Case Manager
Caremax
SLC
04.2019 - 08.2024
- Facilitated patient care by assessing needs, evaluating treatment options, creating plans, coordinating care, and monitoring progress.
- Created and launched case management program for skilled nursing facilities in central, west, and southwest regions.
- Collaborated with teams to develop strategies for managing Medicare patients plans and their length of stay and care
Clinical Liaison
Promise Healthcare
Salt Lake City
08.2016 - 04.2019
- Cultivated referral relationships, managed assigned territory, and completed patient assessments.
- Expanded referral network by building trust with patients and referral sources.
- Strengthened collaboration between ICU staff, floor nurses, and discharge planners/case managers.
PACU RN
Primary Children's Medical Center
Salt Lake
02.2015 - 08.2016
- Monitored patient vitals in post-anesthesia care unit.
- Administered medication and managed pain relief protocols.
- Collaborated with surgical teams for seamless patient transitions.
- Educated patients about recovery and discharge procedures.
- Documented patient progress and reported concerns to physicians.
- Assisted in developing care plans tailored to individual needs.
Education
Bachelor of Science - Nursing
University of Utah
Salt Lake City, UT01-2015
Skills
- Marketing strategy
- Healthcare marketing
- Relationship building
- Market analysis
- Service improvement
- Customer relationship management
- Team collaboration
- Effective communication
Timeline
Marketing Director
Holladay Healthcare Center
06.2025 - Current
Clinical Liaison
Salt Lake Specialty
08.2024 - 05.2025
ECF RN Case Manager
Caremax
04.2019 - 08.2024
Clinical Liaison
Promise Healthcare
08.2016 - 04.2019
PACU RN
Primary Children's Medical Center
02.2015 - 08.2016
Bachelor of Science - Nursing
University of Utah