Roxanna (Roxy) Mayo

CEO/Salon Owner/Operator

The Lash Lab, LLC

Dallas, TX

01.2011 - 01.2015

Oversaw daily operations and strategic planning for beauty service offerings.
Developed marketing strategies to enhance brand visibility and customer engagement.
Managed financial performance, including budgeting and expense control initiatives.
Created and Implemented strategic learning and productive goals of increasing sales and performance accomplishments with both financial incentives as well as acquiring certificates and bonuses with moving to the next level in the company.
managed at least 8 employees and including a manager of the salon at once.
Increased my initial investment by 300% in the 1st month.
Was established 3 story salon in Turtle creek as well as a salon in Uptown Dallas with full armed security as I was a celebrity stylist including Khloe Kardashian as one of my clients as well as the cast of Dallas, and Dallas Cowboy Coaches Wives, the owner of Gloria’s restaurants, state judge and DA, as well as doctors, dentist, plastic surgeons, and many many more esteemed high end clients with high end salons
Trained and certified cosmetologists in eyelash extensions as that was my speciality
I was a color specialist in hair as well as a certified master eyelash technician.
We had hair stylists, nail techs, aestheticians, and Lash Faries as I called them.
Specialized in healthy lash extensions and hair practices. We only used medical grade products and I was trained by a doctor in the specialty of eyelash extensions.
Our salon was rated A+ with the BBB
The Lash Lab,LLC was featured in The Turtle Creek News.
Won many many awards and featured in cbs channel 11 as the best eyelash salon IN DFW in 2013.
Never payed for any advertising. Word of mouth was our only means of gaining clients.
We were chosen to do the lashes of Khloe Khardashians guest at her Glitter and Glam party at The House of Blues.
Traveled for weddings to do hair makeup and lashes for the bride and bridesmaids
Provided personalized consultations to assess client needs and preferences.
Performed diverse hair cutting, coloring, and styling techniques for various clients.
Maintained cleanliness and organization of workstations and tools throughout the day.
Educated clients on proper hair care products and maintenance routines.
Worked as a team to increase sales and moral for both clients and employees
Assessed local laws and regulations to stay up to date.
Provided 100% paid health insurance for all full time employees
Managed schedules for the whole team
Met and exceeded daily, weekly, and monthly sales and performance goals.
Managed, stocked and restocked all materials necessary as well as retail products for home care.
Also had a small jewelry boutique that was another incentive for team members to make extra commission.
I was the creative Director and Designer for the salon Decor as well as all marketing materials, designs, and campaigns.
We were more like family as we celebrated monthly with outings and cash bonuses for meeting goals as a Team
I never had. 1 chargeback in all of my years of owning a salon.
Specialized in repairing and correcting unhealthy and poorly done lashes from other salons.