Roy Riley
Spokane,WA
Summary
Dynamic sales professional with a proven track record at MTD Products, excelling in business development and team building. Achieved remarkable revenue growth, expanding dealer locations significantly. Expertise in strategic planning and customer relationship management drives successful partnerships and enhances market presence. Passionate about delivering results and fostering collaborative environments.
Experienced with customer relationship management, ensuring high levels of customer satisfaction and retention. Utilizes persuasive communication techniques to drive sales and foster customer loyalty. Track record of effectively collaborating with team members to achieve sales objectives and maintain positive store environment.
Overview
33
33
years of professional experience
Work History
Sales Associate
Crossmark / Acosta
10.2024 - 08.2025
- Secured product placement in 225 convenience stores for Ferrero Roche, Kinder, Tic Tac, Keebler, and Main Stream Chocolates.
- Achieved placement in 90 percent of targeted locations.
- Designed retail displays to enhance product visibility across all assigned stores.
- Maintained premium retail space to optimize brand representation.
Sales Associate
Trailer Boss
04.2024 - 06.2024
- Executed setup and delivery processes that improved operational efficiency.
- Guided customers in selecting trailers aligned with specific needs and preferences.
- Managed state registration and licensing for compliance with retail sales regulations.
- Merchandized the parts department to optimize space which increases sales 34%
Sales Associate Inside Sales
The Home Depot
02.2024 - 04.2024
- Supported customers in plumbing department, providing expert advice and solutions.
- Assisted customers in Appliances and Flooring departments as required.
- Maintained proper stock levels and attractive displays throughout department.
- Merchandised the department at the close of each shift
Business Development Manager
Positec Tool / Kress Commercial Battery OPE
09.2022 - 06.2023
- Achieved new dealer attainment in Washington and Idaho regions.
- Increase dealer base 130%
- Introduced innovative products to independent dealer network.
- Focused efforts on promoting new product category within commercial landscape sector.
Western Regional Sales Director
MTD Products / Cub Cadet
01.1993 - 12.2022
- Achieved regional and key account growth, meeting sales goals of $260M including Mass Retail Customers and Independent Retailers
- Directed regional sales strategies for outdoor power equipment and lawn care products.
- Managed quarterly planning meetings and focused marketing plans to enhance partnerships.
- Developed and presented annual training programs for regional sales teams.
- Led team building, training, and development initiatives that drove $22M in independent retail sales.
- Cultivated relationships with mass retail and independent dealers to solidify business partnerships.
- Ensured timely product delivery by managing warehouse inventory levels with low overhead costs.
Education
Bachelor of Arts - Business Administration And Management
University Of Idaho
Pocatello, IdahoNo Degree - General Studies
College of Idaho
Caldwell, IdahoSkills
- Business development
- Lead generation
- Team building
- Training development
- P&L management
- Strategic planning
- Market analysis
- Key account management
- Inventory control
- Customer relationship management
- Sales training and development
- Dealer training
- Budgeting and forecasting
- Key performance indicators (KPIs)
- Microsoft Office proficiency
- CRM and Salesforce expertise
- Cross-functional leadership
- Merchandising strategies
- Pricing analysis
- Competitive analysis
- Team building skills
- B2B marketing strategies
- Presentation skills
Websites
Portfolio
bigzagsfan@gmail.com
Timeline
Sales Associate
Crossmark / Acosta
10.2024 - 08.2025
Sales Associate
Trailer Boss
04.2024 - 06.2024
Sales Associate Inside Sales
The Home Depot
02.2024 - 04.2024
Business Development Manager
Positec Tool / Kress Commercial Battery OPE
09.2022 - 06.2023
Western Regional Sales Director
MTD Products / Cub Cadet
01.1993 - 12.2022
Bachelor of Arts - Business Administration And Management
University Of Idaho
No Degree - General Studies
College of Idaho