ROYA KIDD
Round Rock,TX
Summary
Dedicated and committed business owner with 10+ years of demonstrated experience in account project management, relationship building, and leadership. Instrumental in building and leading highly skilled teams to success by executing robust sales and marketing strategies. Productive, hardworking, and known for consistent stellar performance against target sales goals and assigned/supported projects.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Project Manager - Sales Enablement
Dell Technologies
03.2022 - Current
- Collaborated cross-functionally with marketing, product management, and sales teams to create targeted content, including sales playbooks, battle cards, and product collateral, aligning messaging with market needs.
- Established and maintained a centralized repository for sales collateral, ensuring easy access and distribution of up-to-date materials, contributing to a more informed and agile sales force.
- Facilitated communication between sales and other departments, fostering a collaborative environment to address customer needs more effectively and improve overall sales outcomes.
- Provided detailed project status updates to stakeholders and executive management.
- Developed comprehensive sales training content incorporating company best practices and tailored to the specific needs of diverse sales teams.
- Collaborated with subject matter experts to gather insights and expertise, ensuring accuracy and up-to-date information in training content.
- Conducted regular training sessions for sales teams, focusing on product knowledge, competitive positioning, and effective sales techniques, resulting in a significant increase in win rates.
Co-Owner
Tailored Picnics
07.2021 - 03.2023
- Plan, coordinate, and execute events for both personal and corporate clientele
- Organize logistics of event preparation, including venue décor, program implementation, vendor sourcing, and event management
- Design client selected event space to include event set up and breakdown
- Plan and execute digital marketing campaigns to drive sales revenue and brand awareness through email marketing, social media, and SEO
- Manage and engage social media account, email marketing campaigns, content creation, and website design to drive overall marketing strategy
- Supervised onsite team of caterers, event vendors, and facility management team
Account Manager III
Dell Technologies
07.2019 - 03.2022
- Present technology payment solutions for client systems, infrastructure solutions, and software to C-level executives to include technology rotation, ownership, SaaS, and PCaaS in commercial SMB space
- Increased revenue by 62% YOY by hitting KPI metrics, targeting clients through organizational marketing, and implementing sales strategy with cross-functional Dell teams
- Averaged 117.5% attainment for FY21 and FY22 by leveraging promotional offers through email marketing, sales calls, conducting sales strategy planning sessions with assigned reps, and hitting KPI metrics consistently
- Support global teams throughout internal product life cycle by providing feedback on upcoming software launches through monthly meetings and UAT Testing
- Consulted with internal marketing team to manage marketing initiatives promoting technology payment solutions.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Branch Manager - Small Business Specialist
JPMorgan Chase
06.2013 - 06.2019
- Managed team of 14 which led to the growth and retention of an $87 million book of business of high-net-worth personal and business clientele
- Direct business development through scheduled sales calls, in-branch selling, email, and organizational marketing promotions
- Oversaw branch P&L statement to plan and implement strategies to increase branch profits by 15% YOY
- Administered audits to identify potential regulatory risk through internal control reviews with banking staff in and out of assigned branch
- Utilize CRM Salesforce to track and report banker production on a weekly basis to gauge new business in production pipeline
- Consult with business owners on financial stability and recommend solutions to satisfy financial concerns, to include but limited to financial planning, payment processing solutions, and small business lending
Branch Manager
First Convenience Bank Of Texas
02.2011 - 05.2013
- Trained, coached, and managed 6 team members within branch to achieve significant improvements in their productivity and sales growth
- Budgeted and forecasted banking center to ensure overall profitability Conducted business development visits to build relationships with local businesses as well as to increase overall productivity and led market in business development growth
- Conducted district banking center audits to ensure branch was compliant with company and governmental regulatory policies
Education
MBA - Business Administration And Management
Texas A&M University - Central Texas
Killeen, TX12.2016
BBA - Marketing
The University of Texas At Arlington
Arlington, TX05.2011
Skills
- Vendor management
- Business Development
- Brand Management
- Relationship building and management
- Detail-Oriented
- Team Collaboration
- Project Management
- Adobe Creative Cloud
- Microsoft Office Suite (Word, Excel, Powerpoint, Outlook, Teams, Sharepoint)
- Google Workspace
- Salesforce
Accomplishments
- Graduated from Dell Technologies Releasing Female Potential Program, in which a solution to an identified business challenge that helped increase usage penetration rates
- Collaborated with global data analytics team in the development of sales account intelligence dashboard for SMB sales floor, which provides account based analytics for sales and marketing strategies
- Collaborated with project/product management team in the development of DASH console, which consolidated all sales applications into one simplified application
Certification
Certified ScrumMaster (CSM)
Google UX Design Certification (in progress)
Websites
Timeline
Project Manager - Sales Enablement
Dell Technologies
03.2022 - Current
Co-Owner
Tailored Picnics
07.2021 - 03.2023
Account Manager III
Dell Technologies
07.2019 - 03.2022
Branch Manager - Small Business Specialist
JPMorgan Chase
06.2013 - 06.2019
Branch Manager
First Convenience Bank Of Texas
02.2011 - 05.2013
MBA - Business Administration And Management
Texas A&M University - Central Texas
BBA - Marketing
The University of Texas At Arlington