Rubens Ferner
Lehi,UT
Summary
Welcome to my resume! Here, I've highlighted specific experiences that directly align with the requirements of this job. While my background encompasses a range of diverse experiences, I have chosen to focus on my Marketing Data Analytics and Copywriting skills, which I believe will be instrumental in propelling success in this role.
With a passion for harnessing data-driven insights and crafting compelling copy, I am confident that I can make a significant impact and soar in this position.
Overview
1
1
year of professional experience
Work History
Freelance Copywriter
Independent Copywriter
07.2023 - Current
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Wrote copy for advertising campaigns on Facebook and Tiktok.
- Wrote strategically with marketing team email marketing campaigns on Klaviyo, Omnisend and MailChip as well as SMS Marketing on Klaviyo.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Customer Marketing Manager
Northbeam
08.2022 - 04.2023
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Used Northbeam, broker reports and local market economic factors to monitor competitive tracking.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Associate of Applied Science - Business Administration
BYU Idaho
Rexburg, IDHigh School Diploma -
Objetivo - BRAZIL
São Paulo, Brazil11.2013
Skills
- Social Media Campaign
- Content Strategy
- Creative Direction
- Marketing Representatives Consultation
- Marketing Attribution
- SaaS
Languages
Spanish
Full Professional
Portuguese
Native or Bilingual
English
Native or Bilingual
Timeline
Freelance Copywriter
Independent Copywriter
07.2023 - Current
Customer Marketing Manager
Northbeam
08.2022 - 04.2023
Associate of Applied Science - Business Administration
BYU Idaho
High School Diploma -
Objetivo - BRAZIL