Ruth Fierro
Las Vegas,NV
Summary
Dedicated professional with years of experience in retail and customer service. Committed to drive growth and proficiency with customer focus and team work.
Overview
30
30
years of professional experience
Work History
Product Specialist
International Cosmetics & Perfumes (ICP)
08.2021 - Current
- Champion and driving the Customer Experience holding exceptional standards and consistent relationship building.
- Support daily store operations with team members and management.
- Strategize and execute action sales plans for focused product and new releases with effective customer outreach.
- Achieved successful million dollar book, acknowledged for consistent relationship building and average 45% customer retention.
Freelancer
Multiple Brands (Creed, Orlane, Atalier and Etc..)
03.2000 - 09.2021
- Promote brand awareness coordinating in-store trainings and events for employees from all departments.
- Oversee monthly product placement and promotional marketing activations.
- Support sales team with promotional outreach items developing relationship and engagement with customers.
- Achieved constant UPT 3 and above with brands, Orlane ranked top 5 nationally and Natural Bisse monthly goals doubled for the year.
Store Manager
Payless Shoe Source
02.2007 - 03.2013
- Managed daily operations, maintaining a clean, safe environment for customers and employees for two stores.
- Oversee inventory control, cash control, and store opening and closing procedures.
- Create a strategy promoting positive relationships for employees with customers to meet company objectives.
- Partnered with Children's charity event, generating over $10,000 in revenue.
- Achieved both stores ranking in the top three store in the company.
Store Manager
Cashe's
01.2005 - 02.2007
- Oversee store operations coordinating store meetings and promoting positive company culture.
- Support the team with tools to engage and develop customer relationships.
- Create store events to promote sales and foot traffic.
- Exceeded in yearly goals and succesful events
Store Manager/Loss Prevention
White House Black Market
01.2004 - 01.2005
- Implemented loss prevention strategies, minimizing instances of theft and damage to inventory items.
- Reduced inventory shrinkage through effective loss prevention techniques and diligent monitoring of stock levels.
- Oversee daily store operations coordinating store meetings and assuring company standards compliance.
- Visual merchandising
Fragrance Specialist
Nordstrom
01.2001 - 01.2004
- Execute department sales plan strategy providing welcoming customer service and relationship building.
- Support with daily department operations
- Meeting and exceeding department and brand sales plans
- Achieved highest revenue in the department winning a trip to Paris
Counter Manager
Borghese, Elizabeth Arden
01.1995 - 01.2001
- Create strategy sales plan for both brands.
- Maintain consistent appointment bookings with celebrity customers.
- Exceeded season sales plan with steady customer retention and outreach.
- Provided facials and product consultations.
Education
Associate Degree - Business Administration
College of The Canyons
Valencia, CASkills
- Customer Experience
- Product Training
- Relationship Building
- Bilingual; Fluent Spanish, English
- Multitask
- Problem Solving
- Team player
- Networking
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Product Specialist
International Cosmetics & Perfumes (ICP)
08.2021 - Current
Store Manager
Payless Shoe Source
02.2007 - 03.2013
Store Manager
Cashe's
01.2005 - 02.2007
Store Manager/Loss Prevention
White House Black Market
01.2004 - 01.2005
Fragrance Specialist
Nordstrom
01.2001 - 01.2004
Freelancer
Multiple Brands (Creed, Orlane, Atalier and Etc..)
03.2000 - 09.2021
Counter Manager
Borghese, Elizabeth Arden
01.1995 - 01.2001
Associate Degree - Business Administration
College of The Canyons
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