RUTH D. CASTILLO

• Mentored junior account management professionals to develop skills and increase company revenue.
• Provided extensive support in sales, contracts, project management, technical and business areas to key accounts.
• Worked with customers to develop strategic business and account plans.
• Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
• Contributed to annual revenue goals by selling new services and developing new accounts.
• Developed deep knowledge of customer businesses and relationship to company objectives.

· Execute nationwide procurement for Fujifilm Endoscopy and Minimally Invasive Surgical Equipment, emphasizing brand value and promoting industry reputation

· Collaborate with account executives and counterparts by strategically positioning leads for sales opportunities

· Prospect, qualify and build new business opportunities for territory pipeline.

· Work in sales operations directly under C-suite executives to create campaigns- choose target base and focus.

· Routinely collaborate with the marketing team in order to provide direction for campaigns, content information and duration.

• Communicated with customers by employing effective selling, listening and negotiation skills while using proper terminology, approved messaging and branded materials.
• Educated physicians and pharmacists on drug use, benefits, dosage and risks.
• Achieved individual, territory and company goals for sales, market share, call metrics and sample distribution.
• Engaged clients in informational program discussions and presentations by providing value-added education and product benefits to grow product volume.
• Developed and implemented effective marketing plans involving regular physician visits to increase sales of drugs 108%.
• Identified opportunities and developed business cases to introduce new products and features while learning marketing segmentation processes and optimizing product segmentation for positioning, product bundling and pricing.
• Managed in-office and field sales call activity to educate and influence customers while building product sales.
• Introduced, demonstrated and sold new products and systems effectively.
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
• Established and maintained client relationships with health care providers and decision makers, proactively triaging customer issues and ensuring satisfactory resolution
• Prospected targeted physicians to drive sales, ultimately resulting in $16.2M territory sales and 106% overall increase