Ryan Chao
Summary
Highly creative Marketing Manager with over five years of expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
5
5
years of professional experience
Work History
Experiential Marketing Manager
Productions Plus
03.2019 - Current
- Collaborated with creative teams to develop eye-catching visual materials for event promotions and installations.
- Increased brand awareness by developing and executing innovative experiential marketing campaigns.
- Defined and created event goals while fulfilling customer needs to foster event success.
- Worked closely with external event platforms and agency partners on design, platform integrations and experience implementation.
- Supervised onsite event staff to ensure proper representation of the company''s core values while interacting with consumers during activations.
- Spearheaded the development of interactive digital experiences for use at events and online, boosting overall engagement levels.
Senior Client Advisor
Vinfast
01.2022 - 01.2024
- Contributed to the development of new products and services, allowing the firm to expand its offerings in response to evolving client needs.
- Managed risk by regularly reviewing portfolios and making strategic adjustments based on market conditions.
- Delivered timely reports on portfolio performance, keeping clients informed about progress toward their goals.
- Mentored junior advisors, fostering professional growth and contributing to team success.
- Cultivated long-lasting relationships with clients through consistent communication and personalized service.
- Completed daily logs, tracked data and managed clients' book of business.
Employment Program Representative
State Of California - Employment Development Dept
03.2020 - 03.2021
- Developed customized employment plans for clients, tailored to their unique skills and career goals.
- Enhanced client satisfaction by efficiently addressing and resolving issues related to their employment programs.
- Facilitated successful transitions from the program to full-time employment by providing ongoing support and guidance during the job search process.
- Streamlined edibility-based interviews for clients during COVID-19.
- Analyzed variety of HR programs and operational situations to recommend improvements and enhancements.
Education
Bachelor of Arts - Sociology
California State University, Sacramento, CA
Sacramento08.2017
Skills
- Social Media Strategy
- Creative concept development
- Partnership Development
- Product Launches
- Staff Management
- Promotional Campaigns
- Event Production
- KPI Tracking
- Data Analytics
- Brand Promotion
Python
Learned the basics of computer programming from data types, to creating classes, to algorithms and testing. I also wrote my own program, where you'd play popular Southeast Asian card game, Thirteen, where you have to deplete your hands before the others.
Languages
English
Native or Bilingual
Iu-Mien
Native or Bilingual
Timeline
Senior Client Advisor
Vinfast
01.2022 - 01.2024
Employment Program Representative
State Of California - Employment Development Dept
03.2020 - 03.2021
Experiential Marketing Manager
Productions Plus
03.2019 - Current
Bachelor of Arts - Sociology
California State University, Sacramento, CA
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