Summary
Overview
Work History
Education
TITLE
Core Leadership And Sales Expertise
Timeline
Generic

RYAN GARICH

Summary

Results-oriented Regional Sales Director experienced in driving profitable growth across multi-state territories in beverage, CPG, alcohol, nicotine, and emerging consumer products industries. Achieved market expansion through leadership of regional sales organizations, development of high-performing teams, and management of distributor networks, while building strategic partnerships with diverse retail customers. Focused on executing retail initiatives and translating corporate objectives into measurable revenue growth through collaboration with executive leadership on business planning and sales forecasting.

Overview

21
21
years of professional experience

Work History

Regional Sales Manager - Chain, Wholesale & Independent Accounts

Clew Nicotine Pouches
Houston
05.2025 - Current
  • Responsible for regional market development throughout Texas for an emerging nicotine brand.
  • Develop strategic growth plans with distributors, wholesalers, and chain customers.
  • Lead business planning discussions with executive decision-makers to accelerate market expansion.
  • Identify white-space opportunities and implement scalable sales programs across multiple markets.

Division Sales Manager - Beer, THC & Non-Alcoholic (Texas)

Lone Star Beverages
Houston
02.2025 - 05.2025
  • Directed statewide sales execution across Texas for Beer, THC, and Non-Alcoholic portfolios.
  • Recruited, developed, and coached a statewide sales organization while driving accountability through KPI reporting and field execution.
  • Partnered with executive leadership to establish market priorities, distributor strategy, and retail expansion initiatives.

Sales Representative - Trendsetter Division

Lone Star Beverages
Houston
12.2024 - 02.2025
  • Expanded distribution across on- and off-premise channels through disciplined prospecting efforts.
  • Utilized CRM tools to track volume distribution gains and enhance call execution strategies.
  • Executed tastings, samplings, and events to drive product trial and increase sales velocity.

Account Development Manager - Texas & Oklahoma

Monster Energy Company
Texas
01.2024 - 08.2024
  • Directed distribution expansion initiatives, enhancing chain reach through strategic partnerships.
  • Developed and executed sales programs aligned with brand priorities to maximize impact.
  • Collaborated with chain buyers to implement incentive programs, resulting in 11.7% year-to-date sales growth.
  • Coordinated product promotions and marketing initiatives across various channels.
  • Facilitated communication between departments to streamline project execution and delivery.

Regional Sales Manager - Large Store, Small Store & FSOP

Monster Energy Company
Texas
12.2020 - 01.2024
  • Directed regional sales strategy across Texas and Oklahoma, partnering with Coca-Cola bottlers, distributors, and executive leadership to drive revenue growth.
  • Led multiple sales managers and field sales teams while establishing accountability through KPI management, coaching, and performance development.
  • Managed strategic relationships with distributor executives, regional chains, and large retail customers to expand distribution and maximize execution.
  • Developed annual business plans, promotional strategies, and sales forecasts supporting regional growth objectives.
  • Delivered executive-level business reviews utilizing syndicated data, retail analytics, and market trends.
  • Partnered with marketing, category management, and operations teams to successfully launch new products and promotional initiatives.
  • Increased regional sales by 8.2% through strategic programming and distributor alignment.
  • Mentored future sales leaders, contributing to internal promotions and organizational succession planning.

Street Team Lead

Monster Energy Company
Houston
01.2019 - 12.2020
  • Aligned regional execution with corporate objectives through close collaboration with senior leadership.
  • Delivered monthly performance updates highlighting KPIs, wins, and growth opportunities.
  • Supported market planning that resulted in top performance in total stops and case volume.

Field Sales Representative

Monster Energy Company
Houston
03.2017 - 01.2019
  • Built strong distributor and retailer relationships through consistent execution and communication.
  • Converted competitive placements to Monster Energy brands, driving market share gains.
  • Partnered with Coca-Cola sales leadership to execute incentive programs that improved velocity and loyalty.

Grocery Sales Representative

Southern Glazer's Wine & Spirits
Houston
08.2016 - 02.2017
  • Ranked 7th out of 89 sales representatives, delivering 28% year-over-year dollar sales growth.
  • Top performer in Retail Wine Division (September 2016).
  • Managed high-volume chain accounts including Kroger, HEB, and Walmart.

Assistant Store Manager

Walmart Supercenters
Houston
05.2016 - 08.2016
  • Led 5 Department Managers and 24 associates, driving sales execution and customer satisfaction.
  • Implemented training, coaching, and recognition programs to improve team performance.
  • Analyzed daily sales reports and led team meetings to align priorities.

District Manager - Wine & Energy

Republic National Distributing Company (RNDC)
Houston
06.2005 - 02.2016
  • Directed a district generating millions in annual beverage sales across 1,398 retail accounts.
  • Led, coached, and developed seven sales professionals and two merchandisers while consistently exceeding performance objectives.
  • Managed strategic relationships with independent retailers, distributor leadership, and supplier partners.
  • Three-time District Manager of the Quarter recipient.
  • Improved sales productivity through territory optimization, execution planning, and performance coaching.

Education

Some College (No Degree) - Business Management and Core Studies

Lone Star College
Houston, TX

TITLE

Regional Sales Director | Multi-State Sales Leadership | CPG, Beverage & Emerging Brands

Core Leadership And Sales Expertise

  • 20+ Years Sales Leadership
  • Multi-State Sales Leadership
  • Regional Business Development
  • Distributor & Broker Management
  • P&L & Revenue Growth
  • Sales Strategy & Execution
  • National & Regional Accounts
  • Team Leadership & Coaching
  • Organizational Development
  • Forecasting & Business Planning
  • Retail & Wholesale Expansion
  • Category Management
  • Trade Marketing
  • Contract Negotiations
  • Executive Presentations
  • CRM & KPI Analytics
  • Cross-Functional Leadership
  • Executive Business Planning
  • Emerging Brand Commercialization

Timeline

Regional Sales Manager - Chain, Wholesale & Independent Accounts

Clew Nicotine Pouches
05.2025 - Current

Division Sales Manager - Beer, THC & Non-Alcoholic (Texas)

Lone Star Beverages
02.2025 - 05.2025

Sales Representative - Trendsetter Division

Lone Star Beverages
12.2024 - 02.2025

Account Development Manager - Texas & Oklahoma

Monster Energy Company
01.2024 - 08.2024

Regional Sales Manager - Large Store, Small Store & FSOP

Monster Energy Company
12.2020 - 01.2024

Street Team Lead

Monster Energy Company
01.2019 - 12.2020

Field Sales Representative

Monster Energy Company
03.2017 - 01.2019

Grocery Sales Representative

Southern Glazer's Wine & Spirits
08.2016 - 02.2017

Assistant Store Manager

Walmart Supercenters
05.2016 - 08.2016

District Manager - Wine & Energy

Republic National Distributing Company (RNDC)
06.2005 - 02.2016

Some College (No Degree) - Business Management and Core Studies

Lone Star College

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RYAN GARICH