Summary
Overview
Work History
Education
Skills
Timeline
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Ryan McDowell

Ryan-McDowell.com

Summary

Innovative Creative Director and Storyteller with 12 years of experience building teams and creating beautiful engaging video content that effectively turns viewers to fans.

Overview

13
13
years of professional experience

Work History

Creative Director

Self Employed
San Francisco, CA
01.2021 - Current
  • Run and manage a boutique production company and marketing agency that produces ads ranging from direct response social ads, to launch videos to commercial broadcast spots.
  • Create high performing video content for big brands including: Santa Cruz Skateboards, Inflection AI, Span.io, Palisades Tahoe, Molekule, FitOn, Aura Frames, and more.
  • Produce advertising assets that garnered millions of views.
  • Provided creative direction, strategy and scripting to ensure that projects tell an engaging and effective story.

Head of Video & Photography

Molekule
San Francisco, CA
07.2018 - 01.2021
  • Managed a team to conceptualize, pitch, produce and deliver video and photography assets that met the business needs and told the brand story.
  • Provided creative direction and quality control for all video and photography.
  • Developed an ad strategy that increased conversions and saved over $750,000.00 a year in ad spend.

Creative Producer

Butterbar Agency
San Francisco, CA
01.2018 - 07.2018
  • Developed concepts, wrote scripts, and provided creative direction on brand videos that earned millions of organic views.
  • Shot videos and photos as the agencies in house Director of Photography.
  • Edited videos for platforms ranging from Instagram stories to national television spots.

Lead Video Producer

Udacity
Mountain View, CA
07.2016 - 01.2018
  • Lead a video production team through creation of a digital marketing degree, which became the fastest growing program in company history.
  • Produced online course material and all marketing assets used in promoting the course.
  • Developed an animation template system that increased post production efficiency and made the branding more consistent.

Media Team Supervisor

International Technological University
San Jose, CA
07.2014 - 07.2016
  • Managed a team of 6-8 workers which produced all video and photography assets for a Graduate University.
  • Produced a weekly hour long "TED Talk" style show
  • Taught university courses in photographic principles and video editing.

Media Production Specialist

California Polytechnic State University
San Luis Obispo, CA
06.2011 - 10.2013
  • Managed a team of University students that produced marketing videos for the university.
  • Developed, tested and implemented production strategies to improve quality and efficiency of video production.
  • Coordinated with department heads to determine content strategy for their academic programs.

Education

Master of Arts - Digital Arts

International Technological University
San Jose, CA
05.2016

Bachelor of Arts - Communication Studies

California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA
06.2011

Skills

  • Creative Direction
  • Storytelling
  • Filmmaking
  • Directing
  • Photography
  • Script Writing
  • Producing Video
  • Scheduling
  • Strategic Communications
  • Adobe Premiere Mastery
  • Adobe Photoshop Mastery
  • Creative Team Collaboration
  • Directing Animation & VFX
  • Video Editing

Timeline

Creative Director

Self Employed
01.2021 - Current

Head of Video & Photography

Molekule
07.2018 - 01.2021

Creative Producer

Butterbar Agency
01.2018 - 07.2018

Lead Video Producer

Udacity
07.2016 - 01.2018

Media Team Supervisor

International Technological University
07.2014 - 07.2016

Media Production Specialist

California Polytechnic State University
06.2011 - 10.2013

Master of Arts - Digital Arts

International Technological University

Bachelor of Arts - Communication Studies

California Polytechnic State University-San Luis Obispo

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