Dynamic media professional with a proven track record at Play It Again Sports, excelling in social media marketing and customer service. Successfully increased brand visibility through innovative campaigns and strategic media plans, while fostering teamwork and collaboration. Adept at analyzing performance data to drive continuous improvement and optimize marketing strategies.
Overview
4
4
years of professional experience
Work History
Media Captain
Play It Again Sports - Team Store
08.2024 - Current
Collaborated with creative teams to produce engaging content tailored to target demographics.
Oversaw company media budget, increasing cost efficiency and sales.
Supervised online and offline ad campaigns, reporting on results.
Managed company social media pages and increased social media presence, monitoring user engagement.
Increased brand awareness through creation of innovative print and digital productions for major publications.
Increased brand visibility by developing and executing strategic media plans across various platforms.
Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
Developed content for press releases, websites and social media.
Monitored analytics to adjust strategies in real time, leading to consistently improved outcomes.
Increased brand awareness through development and implementation of successful public relations campaigns.
Sales Associate
Play It Again Sports - Team Store
09.2021 - 08.2024
Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
Built relationships with customers to encourage repeat business.
Managed returns, exchanges and refunds in accordance with store policy.
Prepared merchandise for sales floor by pricing or tagging.
Helped customers locate products and checked store system for merchandise at other sites.
Answered customer questions about sizing, accessories, and merchandise care.
Assistant, Social Media Marketer, Photography Team Captain at Grow Detroit’s Young TalentAssistant, Social Media Marketer, Photography Team Captain at Grow Detroit’s Young Talent