Ryan Plecha

• Directs marketing projects through conceptual planning, schedule management, and final implementation; including preparation of marketing copy, images, videos, emails, and other collateral
• Grew email open rate 32% YOY through content development, messaging strategy, and data cleanup (20k+ contacts)
• Designs content to engage target audiences of donors and clients (email, social media, outdoor, traditional media, print copy; 600+ assets to date)
• Redesigned, maintains, and updates website to increase UX
• Develops, produces, and edits video projects
• Designs, orders, and maintains inventory of promotional materials, signage, and merchandise ($200,000+ inventory)
• Implemented new CDP, Marketing Cloud; includes data migration of 20k+ contacts, building journeys, segmenting audiences, and designing templates
• Trains and oversees department interns
• Develops SOPs to increase efficiency and transparency (30+ SOPs to date)
• Interviews clients and writes long- and short-form client stories to show impact and increase donor and client buy-in

• Organized and oversaw FOH staff training on steps of service, the ethos of hospitality, effective internal and customer-facing communication, and on-the-fly problem-solving
• Controlled labor hours and inventory costs through hands-on management and proactive changes
• Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty
• Kept facility compliant with health codes, sanitation requirements, and license regulations, alleviating potentially heavy fines
• Handled money, balanced tills, processed credit card payment batches, and prepared bank deposits
• Resolved problems, improved operations, and provided exceptional service

• Hosted weekly class for 25-50 clients by starting and ending class on time, building trust, consistently introducing new choreography, and actively listening to client questions and concerns
• Taught classes in Michigan, Rhode Island, and Massachusetts over 7 years

• Was involved in virtually every aspect of the guest experience by working in a variety of positions in the FOH and BOH
• Maintained energy and enthusiasm in fast-paced environment
• Worked with customers to understand needs and provide excellent service

Summa Cum Laude

Summa Cum Laude

• Study Abroad: Seville, Spain, Spanish Language & Culture
• Professional Development: Bilingual Special Education Teaching Assistant, K-5 classroom