Saba Farooquee
Nampa,ID
Summary
Multitasking Commercial Director with a background developing recommendations that drive strategic growth. Passionate professional participating in key sales meetings and defining long-term sales strategies. Offering exemplary collaboration, team oversight and decision-making skills.
Overview
21
21
years of professional experience
Work History
Commercial Accounts Sales Executive
Nestle Waters
Orange, CA
01.2013 - 12.2019
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Motivated team to meet and exceed sales goals.
- Traveled to different companies to negotiate large sales and contracts.
- Provided local market insight and identified trends.
- Provided extensive leadership by effectively communicating strategic goals and plans.
Media Consultant
Hibu Internet Marketing
Irvine, CA
02.2010 - 01.2013
- Increased brand awareness through creation of innovative print and digital marketing.
- Oversaw professional social media messaging through content development, follower engagement, social listening.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Led implementation of best practices to support customer service satisfaction initiatives.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
Advertising Sales Representative
United Yellow Pages
Huntington Beach, CA
05.2008 - 02.2010
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Created and presented media and advertising packages to prospective customers.
- Helped customers in determining design and layout of sold and spec ads.
Restaurant/Catering Manager
Village Restaurant Inc.
Anaheim, CA
03.2002 - 04.2007
- Handled catering scheduling, ordered food and planned events.
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Hired and trained both permanent and temporary staff members.
- Met with clients to outline desired goals and prepared quotes for overall catering costs.
- Coordinated with event planners for floor and table layouts, guest numbers and overall catering needs.
Service Express Manager
Westin St. Francis Hotel
San Francisco, CA
08.1999 - 10.2001
- Managed administrative logistics of events planning, event booking and event promotions.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
Front Desk/Audit Manager
Westin SF Airport Hotel
Millbrae, CA
04.1997 - 07.1999
- Oversaw front desk operations with eye for hotel reputation, staff productivity and operational efficiency.
- Trained new staff on correct procedures, compliance requirements and performance strategies.
- Greeted visitors and customers upon arrival, offered assistance and answered questions to build rapport and retention.
- Managed front desk maintenance of client records and lab data.
- Resolved guest issues with rooms or reservations with knowledgeable and friendly service.
- Oversaw fast-paced front desk operations and guests' needs at busy facility.
Education
BBA - Business
Karachi University
Karachi, PakistanAssociate of Applied Science - Pre- Engineering
Sir Syed College
Karachi, PakistanSkills
- Rebate Management
- Price Schedules
- Networking Events
- Employee Coaching and Motivation
- Performance Tracking and Evaluations
- Contract Development and Management
- Issue and Conflict Resolution
- Managing Employee Relations
- Managing Appointments
- Sales Tracking
- Sales Promotion
Languages
Urdu, Hindi, Punjabi, Arabic and Farsi
Timeline
Commercial Accounts Sales Executive
Nestle Waters
01.2013 - 12.2019
Media Consultant
Hibu Internet Marketing
02.2010 - 01.2013
Advertising Sales Representative
United Yellow Pages
05.2008 - 02.2010
Restaurant/Catering Manager
Village Restaurant Inc.
03.2002 - 04.2007
Service Express Manager
Westin St. Francis Hotel
08.1999 - 10.2001
Front Desk/Audit Manager
Westin SF Airport Hotel
04.1997 - 07.1999
BBA - Business
Karachi University
Associate of Applied Science - Pre- Engineering
Sir Syed College