Summary
Overview
Work History
Education
Skills
Affiliations
Awards
Additional Qualifications
Timeline
Generic

Sabrina Nowling

Summary

Dedicated professional with extensive experience in marketing management, public relations and business development. Considerable background in campaign development and team collaboration. Areas of expertise include brand and digital strategy, content creation, social media and project management. I possess a comprehensive background in project management, tactical and strategic planning as well as overall executive leadership.

Overview

21
21
years of professional experience

Work History

Director of Marketing and Communications

Flood And Peterson
09.2019 - Current
  • Responsible for editorial direction, design production and distribution of publications including online and traditional media
  • Coordinate media interest and ensure contact with target media while giving appropriate responses to media requests
  • Continually maintain and improve reputation and positive image in markets served
  • Oversee preparation of marketing copy, images, videos, emails and other collateral
  • Capture new customers by optimizing business strategies and launching products to diversify offerings
  • Direct marketing projects through conceptual planning, schedule management and final implementation
  • Create printed marketing materials designed to drive campaigns
  • Increase insurance sales and brand exposure by developing new collateral, and sales materials while optimizing target audience reach
  • Develop short and long term budgets while monitoring and controlling costs


Vice President, Business And Community Development

Elevations Credit Union
01.2018 - 05.2019
  • Sourced new business leads through research, networking and relationship development
  • Developed strategies within branch operations that successfully fostered new business
  • Planned and executed events and client meetings that successfully promoted company brand and built rapport with prospects and partners
  • Opened new regional headquarters and increased area growth by 45% through effective collaboration with sales and marketing departments
  • Met with local businesses to identify financial as well as value added needs
  • Coordinated and implemented educational programming for local businesses and members
  • Managed an area budget of over $100,000, in sponsorships and media
  • Organized and oversaw all credit union events including in branch and offsite

Regional Vice President-Marketing

Cornerstone Home Lending Inc.
03.2010 - 12.2017
  • Solely responsible for coordinating and executing all daily marketing activities and policies to promote products and services
  • Oversaw all media buys within a six state region and managed a budget of $200,000
  • Effectively managed all vendor relationships
  • Member of Executive Leadership team, developing overall strategies driving regional growth and direction
  • Developed strategies and budgets to support defined projects
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail to all leads, based on target markets
  • Created high quality marketing strategy documentation
  • Preserved brand integrity by monitoring consistency and quality of marketing content
  • Implemented regional communication strategies to keep audiences engaged and aware thereby increasing requests and engagement by 56%
  • Responsible for lead generation through various marketing strategies including digital, website, video, networking, direct mail and other forms of advertising, generating $2 billion in annual loan volume
  • Responsible for all CRM functions, training and data analysis within the region using Salesforce
  • Oversaw all editorial, copy and design while maintaining brand standards
  • Conceptualized and managed to completion high-quality promotional materials, such as brochures, flyers and postcards
  • Identified value propositions and key messages for all company marketing campaigns.
  • Developed targeted campaigns and strategies to launch product in new markets and monitored progress and success
  • Executed all events, promotional activities and trade shows
  • Hired, trained, coached, mentored and ultimately led team members to achieve quarterly goals and success factors

Regional Bus.Dev. and Marketing Director

First National Bank of Omaha- Mortgage Division
03.2003 - 03.2010

Education

Bachelor of Arts - Business Administration

Taylor University
Upland, IN

Elite Ninja Selling

Ninja Sales Training

Certified Coach
Coach Training Alliance

Skills

  • Marketing strategy
  • Earned media and content creation
  • Out of the box mindset
  • Collaborative leadership style
  • Brand strategy
  • Adept multitasker
  • Strong organizational and presentation skills
  • Strong writing skills
  • Content and campaign development
  • Able to collaborate with strong personalities

Affiliations

  • Application made to Women 2 Women Board of Directors- Greeley- March 2023
  • Application made to Habitat for Humanity Board of Directors- Fort Collins- March 2023
  • Board of Directors, Project Smile, Fort Collins- 2018-2021
  • Board of Directors, The Center for Family Outreach, Fort Collins-2018-2021
  • Board of Directors and Committee Chair- Colorado Mortgage Lenders Association, Denver- 2016-2019

Awards

  • 2017 Aksel Nielsen Award Recipient for outstanding performance as Committee Chair, CMLA

Additional Qualifications

Proficient in MS Office, Salesforce, Google Apps for Business, Google Analytics, Social/Digital Media, Eventbrite and Mailchimp.

Timeline

Director of Marketing and Communications

Flood And Peterson
09.2019 - Current

Vice President, Business And Community Development

Elevations Credit Union
01.2018 - 05.2019

Regional Vice President-Marketing

Cornerstone Home Lending Inc.
03.2010 - 12.2017

Regional Bus.Dev. and Marketing Director

First National Bank of Omaha- Mortgage Division
03.2003 - 03.2010

Bachelor of Arts - Business Administration

Taylor University

Elite Ninja Selling

Ninja Sales Training

Certified Coach
Sabrina Nowling