Sadie Fernandez
Miami,FL
Summary
Successful Sales and Marketing professional with 25+ years. Natural leader experienced in driving great team successes by coaching and motivating team members to increase financial profitability, operational efficiency, and customer satisfaction. My own book of business In the healthcare industry. Record of performance in meeting organizational objectives. Excellent interpersonal skills, ability to work well with others, in both supervisory and support staff roles.
Overview
28
28
years of professional experience
Work History
Business Development Manager for Florida
Family Pillars Home Health
08.2022 - Current
- Perform research to uncover potential target areas, markets and industries for staffing and client/patient care.
- Represent company and promote Staffing, Skilled and Private Duty services threw out the East coast of Florida and Central Florida.
- Create reports and presentations detailing business development activities.
- Research and identify opportunities for account growth, and client/patient census within the healthcare community.
- Negotiate and close Long-term/ Private Duty and skilled care agreements with new clients/patients in assigned territory.
- Work with existing clients/patients to increase care plan.
- Negotiate, prepare and sign contracts with hospitals and healthcare facilities for healthcare staffing.
Business Development Manager for Florida
Absolutely Haven/ Haven Home Health
04.2021 - 08.2022
- Established relationships with key decision-makers within Nursing/Rehabilitation centers, Assisting living, Independent Living Communities and Hospitals.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Reached out to potential clients via telephone, email and in-person inquiries.
- Worked with existing clients to increase services.
- Negotiated and closed Private Duty agreements with new clients in assigned territory.
- Represented company and promoted products at conferences and trade association meetings.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Hospice Liaison
Amedisys
03.2020 - 04.2021
- Meet with medical teams, patients and families to implement effective plan of care.
- Organized clinical documentation, treatment plans, and referrals.
- Call on physicians ,hospital, skilled nursing facilities, discharge planners, and case managers within an assigned territory to promote our hospice services.
- Build and maintain client relationships.
- Prepare business plans and maintain target lists.
- Prioritize accounts in accordance with the market sales plan.
- Manage and grow accounts and market share.
- Set goals and achieve sales revenue.
- Building relationships with Nursing Homes, ALF , and Hospitals to sign hospice contracts.
- Maintain and update Smartbook database with account visits , referrals and admissions.
Community Relation Marketing Director
Griswold Home Care
03.2012 - 03.2020
- Positioned as primary liaison to streamline operations of multiple lines of business within organization
- Build new territory and branded the Griswold Homecare name in the South Florida region. Developed strong relationships that will last and bring in referrals now and in the future
- Provide strategic direction for development and management of Home Health marketing, fundraising and community outreach efforts.
- Developed annual business plans and growth strategies to increased market share.
- Brought together needs of clients with care takers. Organized and develop a plan of care for clients.
- Promote patient and family comfort during challenging recoveries to enhance healing and eliminate non-compliance problems
- Build a big network of referrals to use our services with hospitals, facilities and doctors threw out Miami dade county
- Met or exceeded new client quota monthly. Received several merit raises along with several performance awards in the South region district
Sales and Marketing Representative Manager
Locatel Pharmacy
01.2007 - 03.2012
- Planned managed marketing strategies to increase pharmacy revenue by outreaching in local magazines, radio and tv programs
- Coached sales associates on product knowledge through in store product training by establishing partnership with vendor representatives and using training tools separate from corporate communications
- Organized a variety of different events, including sale events, lesson showcases and free health screening to the public to increase revenue
- Increase customer satisfaction and bottom line revenue by expanding product lines, offering special promotions, and building club prescription membership program
- Held several health fairs and marketing events to increase sales in both pharmacy and durable medical equipment department
- Increased sales and revenue by 45% after store launched in Dade county
- Met and exceeded sales quota monthly both in the pharmacy department and retail store
- Received merit raises and recognition in sales performance on a annual basis
Director of Sales and Marketing
Royal Palm Drugs My Pharmacy
12.1994 - 01.2007
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports
- Built and executed the strategic and tactical brand strategy for the launch of compounding medicine and IV infusion
- Offered Bingo (unit dose) packaging and MAR ( Medication Administration Record) services to local Nursing Homes and Rehabilitation Centers , Assisting Livings , and Local hospitals
- Developing marketing materials such as RX and OTC weekly sale item newspaper, customized patient education materials , shelf takers and brochures
- Managed prescription reimbursement from third party insurance. Insurance audits and update pharmacy credentials
- Organized numerous health fair events and charity functions for the local community
- Hired, supervised and coached employees on DME ( Durable medical equipment) sales strategies to optimize performance and increase sales in the Pharmacy prescription department
- Build a big network of doctors, clinics , health facilities, hospital and surrounding community for there prescription needs along with over the counter and durable medical equipment needs. Increasing over all sales in pharmacy and retail area
- Created and launched new online marketing strategies, resulting in prescription increase and retail area sales
- Consistently exceeds sales targets each year by 15%
- Developed new ideas for increasing sales through company sponsored community events that boosted sales by 20% in the first month
- Received several merit raises and promotions threw out the years
- Increased revenue and sales of stores to sell to chain pharmacies in our community
Education
High School Diploma -
Homestead Senior High School
Homestead, FLCriminal Justice Aide Certificate
Robert Morgan Educational Center
Miami, FLAssociate of Science - Pharmacy (Pre-Pharmacy)
Miami Dade College
Miami, FLSkills
- Community relationships
- Marketing strategies
- Sales Management
- Skilled/ Private Duty services
- Home Health (Medicare/ Medicaid)
- Retail pharmacy procedure knowledge
- Staff Training
- Pharmacy Technician Certification Training
- Care plan assessment
- CRM-Smartbook/Matrix
- Multi-channel marketing experience
- Marketing team leadership
- Corporate marketing experience
- Pharmacy Inventory and Recordkeeping
- Customer Service
- Pharmacy operations management
Timeline
Business Development Manager for Florida
Family Pillars Home Health
08.2022 - Current
Business Development Manager for Florida
Absolutely Haven/ Haven Home Health
04.2021 - 08.2022
Hospice Liaison
Amedisys
03.2020 - 04.2021
Community Relation Marketing Director
Griswold Home Care
03.2012 - 03.2020
Sales and Marketing Representative Manager
Locatel Pharmacy
01.2007 - 03.2012
Director of Sales and Marketing
Royal Palm Drugs My Pharmacy
12.1994 - 01.2007
High School Diploma -
Homestead Senior High School
Criminal Justice Aide Certificate
Robert Morgan Educational Center
Associate of Science - Pharmacy (Pre-Pharmacy)
Miami Dade College
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