Sally Naomi Coulibaly
Summary
Results-driven Healthcare Sales Professional with over 3 years of experience in patient enrollment and customer success within value-based care and health technology. Achievements include a 15% increase in patient enrollment and a 20% improvement in conversion rates, alongside fostering strong relationships with underserved communities to enhance access to quality care. Proficient in Medicare/Medicaid outreach, HIPAA-compliant marketing, and CRM management, with a proven ability to collaborate cross-functionally to elevate patient outcomes and drive organizational growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Lead Generation & Patient Enrollment Specialist
Oak Street Health
Charlotte, NC
06.2024 - Current
- Growing patient enrollment by 15% through targeted outreach to underserved seniors and Medicare-eligible populations across multiple clinic locations.
- Run outbound campaigns with 150+ weekly touchpoints: phone calls, emails, and community events, to build the enrollment pipeline.
- Conduct 40+ discovery calls each week, helping prospective patients understand value-based care, Medicare Advantage benefits, and what services they qualify for.
- Work closely with marketing and enrollment teams to refine messaging, which improved lead-to-enrollment conversion by 20%.
- Manage a pipeline of over 500 patient leads monthly in Salesforce, automating follow-ups, and keeping everything HIPAA-compliant.
- Cut patient acquisition costs by 10% by testing different outreach approaches, and focusing on what actually works.
GTM & User Experience Consultant (Health Tech)
KLEO Health
Charlotte, NC
05.2024 - 09.2024
- Interviewed 25 or more patients and users to understand platform roadblocks and engagement drivers.
- Created patient journey maps showing the full experience from awareness through ongoing use, which helped prioritize fixes.
- Helped shape go-to-market messaging by translating patient insights into language that resonated with the target audience.
- Set up KPIs to track engagement, onboarding completion, and conversion metrics.
Customer Success & Account Specialist (Healthcare & Tech)
IntouchCX
Phoenix, AZ
10.2023 - 06.2024
- Managed over 100 healthcare customer accounts as their main point of contact for complex healthcare tech solutions.
- Ran discovery calls to understand customer workflows, pain points, and success metrics; documented everything in the CRM.
- Resolved 95% of issues on first contact by coordinating across teams until problems were fully fixed.
- Ran targeted email campaigns and scheduled check-ins to re-engage inactive users, and drive feature adoption.
- Spotted upsell opportunities through a deep understanding of customer needs, contributing to a 15% account growth.
Marketing Specialist
Concentrix
Phoenix, United States
02.2022 - 11.2023
- Built and ran Google Ads campaigns for 15+ healthcare providers, including dental practices, primary care doctors, and specialists.
- Managed a $50K+ monthly ad budget focused on patient acquisition and filling appointment slots.
- Improved campaign ROI by 20% through better keyword targeting, audience segmentation, and A/B testing.
- Supported SEO initiatives that increased organic traffic by 35% and generated over 100 qualified patient leads monthly.
Education
Master of Science - Management ( In Progress )
Arizona State University
Phoenix, AZSome College (No Degree) - Digital Marketing
Udacity
Phoenix, AZBachelor of Science - Management
Graduate School of Management
Abidjan, CISkills
Patient engagement and sales
- Patient enrollment and acquisition
- Medicare/Medicaid outreach
- Healthcare sales and business development
- Member retention and lifecycle management
Healthcare operations
- Care coordination and navigation
- HIPAA compliance and privacy standards
- Value-based care models
- Health literacy and patient education
Technology and analytics
- CRM tech: Salesforce, HubSpot, Outreach, Yesware
- Healthcare marketing tech: Google Ads, SEO
- Data analytics and reporting tech
- Sales enablement tech: pipeline management
Relationship and communication
- Cross-functional team collaboration
- Empathetic patient communication
- Provider and community partnerships stakeholder
- Relationship management
Certification
- HubSpot Inbound Sales Certification
- Google Ads Search Certification
- Growth Marketing Strategy - Section
- AI for Marketers - Section
- AI for Sales - Section
- Salesforce Sales Cloud - In Progress (03/01/25)
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Timeline
Lead Generation & Patient Enrollment Specialist
Oak Street Health
06.2024 - Current
GTM & User Experience Consultant (Health Tech)
KLEO Health
05.2024 - 09.2024
Customer Success & Account Specialist (Healthcare & Tech)
IntouchCX
10.2023 - 06.2024
Marketing Specialist
Concentrix
02.2022 - 11.2023
Master of Science - Management ( In Progress )
Arizona State University
Some College (No Degree) - Digital Marketing
Udacity
Bachelor of Science - Management
Graduate School of Management