Gary Carlson
Product Management/Product Marketing
Duluth,MN
Summary
20+ years of successfully managing operations and product initiatives for SAAS companies specializing in digital marketing, website development, e-commerce, and lead generation.
Overview
21
21
years of professional experience
13
13
Years experience in Product Development
Work History
Digital Marketing Strategist
Self Employed
Duluth, MN
10.2022 - Current
- Created and launched projects to redesign web pages, diversify strategies and optimize social media presence
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Continuously maintained and improved multiple clients' online reputation and positive image in their respective markets
Product Owner
ARI Network Services (a LeadVenture Company)
Duluth, MN
09.2017 - 10.2022
- Primary facilitator and consensus-builder for stakeholder groups, including internal departments and business partners
- Principal director of software engineering projects centered on the organization's core products (dealer websites, CMS, lead management, web inventory, ecommerce, product feeds, third-party integrations)
- Researched industries and competitors to write and communicate justifiable business cases, lean canvasses, and expected outcomes
- Prioritized, scheduled, and supported 6-8 major software launches per year
- Designed and continually improved work process flows for production staff, knowledge bases for technical support staff, and customer engagement strategies for sales representatives
Product Manager
ARI Network Services (a LeadVenture Company)
Duluth, MN
12.2012 - 09.2017
- Informed business strategy through continuous research of market trends, sales methodologies, and customer needs
- Coordinated project planning and execution with team members and team leads
- Created, maintained, and presented product roadmaps and related updates and reports to stakeholders
- Steered development initiatives from ideation through launch and go-to-market processes
Ecommerce Manager
ARI Network Services
Duluth, MN
09.2009 - 12.2012
- Planned and implemented development projects related to SKU management, site search, pricing, digital merchandising, payment integrations, content creation, and collaborations with third-party partners
- Performed market research to guide e-commerce strategy and iterate on core features
- Utilized analysis of metrics, marketing KPIs, and ROI to create and deliver better UX/UI
Fulfillment Manager
50 Below Sales & Marketing
Duluth, MN
01.2003 - 09.2009
- Managed and coached a cross-functional team of 25+ production staff
- Created and implemented internal operational standards and productivity targets
- Built continuous improvement culture that attracted and retained high-performing employees
- Applied lean management practices to balance workflow and eliminate unnecessary costs due to workflow inefficiencies
Skills
Agile Methodology
undefinedTimeline
Digital Marketing Strategist
Self Employed
10.2022 - Current
Product Owner
ARI Network Services (a LeadVenture Company)
09.2017 - 10.2022
Product Manager
ARI Network Services (a LeadVenture Company)
12.2012 - 09.2017
Ecommerce Manager
ARI Network Services
09.2009 - 12.2012
Fulfillment Manager
50 Below Sales & Marketing
01.2003 - 09.2009
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