Results-driven SEO and Digital Marketing Leader with over 10 years of experience enhancing SEO programs and integrating marketing strategies to boost conversions and customer lifetime value. Expertise in planning, executing, and evaluating comprehensive SEO initiatives across Local, Technical, OnPage, Content, and International strategies for diverse sectors, including ecommerce and SaaS. Strong communicator and collaborator, advancing SEO efforts through strategic partnerships with stakeholders.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Strategic Marketing & SEO Consultant
Strategic Marketing & SEO Consultant
01.2020 - Current
Provided strategic marketing and SEO consulting services to firms such as Franklin D. Azar & Associates P.C., TurboTenant, and ESP Sports Medicine.
TurboTenant, Fort Collins, CO: Directed holistic SEO strategies for SaaS offerings, achieving superior Core Web Vital Scores and minimizing page cannibalization.
ESP Sports Medicine, Lafayette, CO: Managed impactful online campaigns, resulting in a 50% increase in website conversions and a 47.6% improvement in conversion rates.
Spearheaded content strategy initiatives, achieving Top #10 keyword rankings and increasing conversions on blogs and utility pages.
Utilized data-driven analysis and integrated marketing strategies to enhance growth and visibility.
Franklin D. Azar & Associates P.C., Aurora, CO: Analyzed marketing data from both organic and paid channels to identify opportunities for optimization and growth.
Conducted a comprehensive audit of SEO and content, offering recommendations for existing agency improvements.
Enhanced tracking mechanisms in Google Analytics and Tag Manager, improving data accuracy and event monitoring.
Elevated brand visibility and engagement through strategic partnerships and local SEO.
Sr. SEO Account Manager
Electric Orange Creative
NYC, NY
01.2021 - 01.2023
Led robust SEO strategies for high-growth clients like Netflix Shop, significantly increasing organic traffic and revenue outcomes across North America.
Enhanced SEO performance and client metrics through on-page optimizations, technical audits, and competitor analysis.
Increased client revenue by refining conversion pathways and resolving user experience challenges.
Sr. Account Manager
Levy Online
Las Vegas, NV
01.2020 - 01.2021
Executed integrated SEO strategies aligned with paid media initiatives to drive consistent traffic and business growth.
Managed multiple SEO accounts, collaborating with cross-functional teams in legal, medical, and SaaS domains to enhance organic growth and revenue.
Managed client relationships to ensure satisfaction and retention.
Developed strategic account plans to align with client goals.
Coordinated cross-functional teams to deliver tailored solutions.
Account Manager
Thunderburst Media
Wilmette, IL
01.2015 - 01.2020
Managed client relationships to ensure satisfaction and retention.
Spearheaded local SEO innovation for 25+ clients monthly, improving traffic and rankings through detailed reporting.
Developed strategic marketing plans to meet client objectives.
Established frameworks for project management and team communication, streamlining SEO execution and enhancing strategic alignment.
Coordinated project timelines and deliverables with cross-functional teams.
Education
Associate of Arts - Business of Management And Marketing
Senior SEO Consultant & Digital Marketing Strategist at Independent PracticeSenior SEO Consultant & Digital Marketing Strategist at Independent Practice