SAM PERSIN
Bay Area,CA
Summary
Customer-focused B2B professional with 5+ years of experience building relationships, understanding customer needs, and delivering consultative solutions across SaaS and account-based environments. Proven ability to engage executive stakeholders, uncover business objectives, coordinate across teams, and create positive customer experiences. Combines a track record of high performance with strong communication, problem-solving, and relationship management skills to drive long-term customer value.
Overview
11
11
years of professional experience
Work History
Enterprise Sales Development Representative
Cyara
04.2024 - Current
- Built trusted relationships with enterprise stakeholders through consultative conversations centered on business objectives, challenges, and desired outcomes.
- Conducted discovery to understand operational priorities and align customer needs with appropriate solutions.
- Partnered closely with Account Executives to ensure qualified opportunities accurately reflected customer goals, challenges, and expectations before handoff.
- Collaborated across Sales to create a seamless experience from initial customer engagement through opportunity progression.
- Maintained detailed CRM documentation to support continuity, internal collaboration, and effective relationship management.
- Consistently exceeded performance expectations, achieving 110% quota attainment in 6 of 8 quarters, while maintaining a customer-first approach.
- Developed relationships across multiple stakeholders within complex enterprise organizations.
Assistant Club Director
Henderson Bulldogs Basketball
07.2021 - Current
- Co-founded and helped scale a youth basketball organization serving 70+ athletes, overseeing operations and stakeholder communications.
- Managed ongoing relationships with athletes, parents, coaches, facilities, and community partners.
- Led and mentored four competitive teams while creating a positive experience for athletes and families.
- Resolved concerns, coordinated schedules and events, and balanced competing stakeholder needs in a fast-paced environment.
- Developed community outreach and marketing initiatives to strengthen engagement and program participation.
Business Start-up Specialist
INC Authority
08.2023 - 02.2024
- Guided entrepreneurs through the business formation process by providing personalized recommendations, education, and ongoing support.
- Built trusted customer relationships through proactive communication, active listening, and consultative problem-solving.
- Helped customers navigate complex business decisions by translating requirements into clear next steps and tailored recommendations.
- Identified opportunities to expand customer value by recommending additional services aligned with evolving business needs.
- Managed customer expectations and follow-up to deliver a positive experience throughout the buying journey.
Sales Consultant
Johnson Brothers of Nevada
12.2021 - 07.2023
- Managed relationships across an assigned portfolio of retail accounts while serving as a trusted business partner.
- Delivered ongoing account support through proactive communication, relationship management, and consultative recommendations.
- Identified customer needs and recommended solutions aligned with business objectives, inventory requirements, and market demand.
- Strengthened customer relationships to support repeat business and continued account growth.
Chain Sales Merchandiser
Southern Glazer's Wine & Spirits
10.2020 - 07.2021
- Managed relationships across a portfolio of retail accounts, identifying opportunities to increase product placement and sales.
- Partnered with store decision-makers to execute promotions, introduce products, and achieve territory objectives.
- Built strong customer relationships while independently managing day-to-day account needs.
Sales Associate
GeekNavi, LLC
01.2016 - 01.2019
- Built strong customer relationships by understanding business needs and providing personalized, solution-focused recommendations.
- Served as a trusted point of contact, guiding customers through questions and ensuring a positive experience throughout each interaction.
- Maintained consistent follow-up and proactive communication to strengthen relationships, address evolving needs, and support long-term customer value.
Education
Bachelor of Arts - Business Management
California State University
ChicoSkills
- Customer Relationship Management
- Stakeholder Management
- Consultative Discovery
- Customer Communication
- Account Management
- Customer Advocacy
- Problem Solving
- Cross-Functional Collaboration
- Relationship Building
- CRM Management
- Salesforce
- HubSpot
- Gong
Leadership Experience
- Assistant Club Director & Coach, Henderson Bulldogs Basketball
- Volunteer, Tri-Valley Special Olympics
Relocation
Bay Area, CA
Timeline
Enterprise Sales Development Representative
Cyara
04.2024 - Current
Business Start-up Specialist
INC Authority
08.2023 - 02.2024
Sales Consultant
Johnson Brothers of Nevada
12.2021 - 07.2023
Assistant Club Director
Henderson Bulldogs Basketball
07.2021 - Current
Chain Sales Merchandiser
Southern Glazer's Wine & Spirits
10.2020 - 07.2021
Sales Associate
GeekNavi, LLC
01.2016 - 01.2019
Bachelor of Arts - Business Management
California State University