Sam Richardson
Jackson,MS
Summary
Results-driven professional skilled in executing strategic digital advertising campaigns and managing client relationships. Proven ability to analyze performance metrics and identify growth opportunities to enhance client satisfaction and campaign effectiveness.
Overview
4
4
years of professional experience
Work History
Account Executive
Nexstar
06.2024 - Current
- Executed strategic digital broadcast advertising campaigns tailored to various client needs, effectively serving both small operations and large organizations like CenterWell Senior Primary Care and Schwartz and Associates.
- Spearheaded integration of multiple businesses into advertising sector, overseeing all facets of campaign management.
- Cultivated and sustained relationships with both new and long-standing clients.
- Directed execution of broadcast and digital advertising campaigns across streaming platforms and social media channels.
- Conducted market research to identify opportunities for account growth and expansion.
- Monitored account performance metrics, adjusting strategies to achieve desired outcomes.
Graphic Designer
Screen Kings
01.2023 - 10.2023
- Designed visual assets for digital marketing campaigns using Adobe Creative Suite.
- Collaborated with cross-functional teams to develop branding guidelines and promotional materials.
- Optimized design processes through effective use of project management software, improving workflow efficiency.
- Created engaging graphics for social media platforms, enhancing audience engagement and brand visibility.
- Developed layouts for print collateral, maintaining consistency with overall brand identity across various mediums.
Office Organizer
AIS Healthcare
06.2022 - 12.2022
- Streamlined office procedures to enhance organizational efficiency and maintain workflow consistency.
- Coordinated schedules and meetings to optimize resource allocation and time management.
- Implemented document management systems, improving retrieval speed and reducing storage costs.
- Developed filing systems that increased accessibility of essential records for team members.
- Supported IT department by executing diverse technical tasks and projects.
Education
Bachelor of Science - Integragted Marketing Communications
University of Mississippi
Oxford05-2022
Skills
- Client relationship building
- Account management
- Relationship building and management
- Pipeline management
- Written and verbal communication
- New business opportunities
- Customer relationship management (CRM)
- Performance tracking
- Research and analysis
- Account servicing
- Data analysis
- Client campaigns
Accomplishments
- Supervised team of five staff members as interim manager from January-May 2026.
- Collaborated with team of three people in the development of Schwartz & Associates long term move from broadcast to Digital Advertising.
- Used Microsoft Excel to develop inventory tracking spreadsheets to oversee the impact of streaming and social media campaigns for various clients including, Schwartz $ Associates, Nix - Tann Realtors, and CenterWell Senior Primary Care.
Timeline
Account Executive
Nexstar
06.2024 - Current
Graphic Designer
Screen Kings
01.2023 - 10.2023
Office Organizer
AIS Healthcare
06.2022 - 12.2022
Bachelor of Science - Integragted Marketing Communications
University of Mississippi