Samantha Greener
Milwaukee,WI
Summary
Detail-oriented communications professional with experience in fundraising, marketing, public relations and event coordination. Skilled writer and presenter with a proven ability to engage audiences and build relationships with internal and external partners.
Overview
6
6
years of professional experience
Work History
Fundraising Specialist
Wisconsin Public Radio
07.2022 - Current
- Planned and implemented fundraising campaigns to maximize giving and meet membership revenue goals.
- Crafted donor communication pieces and tailored messaging to target specific segments of WPR's membership portfolio.
- Collaborated cross-departmentally to develop digital fundraising materials.
- Managed all aspects of the donor incentive program, including budgeting, thank-you gift design, shipping and fulfillment logistics, and relationship building with vendors and nonprofit partners.
- Collected, organized, and analyzed donor information and fundraising data to identify areas for improvement and measure success.
Acting Regional Manager
Wisconsin Public Radio
03.2021 - 06.2022
- Established new and maintained existing operational standards for WPR's Milwaukee location, the organizations largest bureau outside of the Madison headquarters.
- Ensured Milwaukee-based staff had the tools and information they needed to do their work comfortably and efficiently through an extended period of change and new challenges in the organization.
- Collaborated with other regional managers and members of WPR's content and marketing departments to develop community engagement strategies and events that support institutional priorities.
- Provided project management and logistical coordination for a move to a new office location and the resulting renovations and space planning.
Marketing Specialist
Wisconsin Public Radio
03.2017 - 06.2022
- Planned and executed marketing initiatives, leveraged a network of community partners to promote brand awareness and grow audience.
- Collected data to determine effectiveness of initiatives and communications pieces, and provided subsequent recommendations for improvement.
- Wrote and edited copy for e-newsletters, on-air and web announcements, event promotional materials, and media releases.
- Planned and directed photo shoots for marketing and fundraising campaigns, and managed the organizations photography budget.
- Collaborated with colleagues in corporate giving to facilitate promotional agreements and sponsorships with local businesses.
Education
Bachelor of Arts - Integrated Strategic Communication
University of Wisconsin - Eau Claire
Eau Claire, WI12.2016
Skills
- Strategic Planning
- Written Communications
- Email Campaigns
- Event Planning
- Project Management
- Attention to Detail
- Managing Multiple Priorities
- Relationship Building
- Presenting
Timeline
Fundraising Specialist
Wisconsin Public Radio
07.2022 - Current
Acting Regional Manager
Wisconsin Public Radio
03.2021 - 06.2022
Marketing Specialist
Wisconsin Public Radio
03.2017 - 06.2022
Bachelor of Arts - Integrated Strategic Communication
University of Wisconsin - Eau Claire
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