Samantha Lunsford

Experienced professional adept in data analysis, program management, and education research. Proficient in deriving actionable insights and enhancing program effectiveness. Skilled in data visualization, survey design, and stakeholder engagement. Demonstrated success in leveraging data-driven strategies to align with organizational objectives. Collaborative team player with a passion for driving growth and innovation across diverse industries.

Honors: The Posse Scholarship Full-Tuition Leadership Scholarship. Intensive leadership program for academic excellence

• Tools for Data Science Tools for Data Science
  IBM
  Issued Jun 2021
  Credential ID CCL63E6KW9UD
• Web Design Accessibility
  Udemy
  Issued Feb 2022
  Credential ID UC-a17e67c6-c683-4648-89d0-c696ec79e995
• Human-Computer Interaction - HCI
  The Interaction Design Foundation
  Issued Feb 2021
  Credential ID 121306-2022-691805
• Product Management
  Technology Enterprise Institute at the University of Maryland
  Issued Aug 2024
  Credential ID BQNPCWDR8UGJ

Sentiment Analysis on Gaming Influencers
- Conducted in-depth sentiment analysis on comments, mentions, and interactions across multiple social media channels to provide a comprehensive understanding of the influencer's impact.

Voice of the Customer (VoC) Analysis
- Implemented surveys, and feedback forms to analyze user feedback during brand partnership campaigns across different channels (e.g., email, social media).
- Identified common themes, trends, and areas for improvement based on user feedback.

User Feedback Integration
- Improved user satisfaction and engagement by incorporating user feedback into product development.
- Conducted surveys and focus groups to gather user feedback, analyzed the data to identify common pain points and feature requests, and collaborated with the product team to implement the most requested features.
- Enhanced user satisfaction scores by 25%, with a noticeable increase in active user participation and product adoption.

Risk Analysis – AmeriCorps
- Conducted thorough risk analysis to identify hazards and challenges within AmeriCorps City Year programs.
- Implemented targeted risk mitigation strategies, including safety protocols and support systems, to address identified risks and ensure member and student well-being.
- Established clear policies for program compliance, monitored activities regularly, and promptly addressed any compliance issues to maintain program integrity.

• Continuous Learning: Regularly attend workshops and webinars on customer experience management and data analysis best practices.
• Remote Work: Experienced in remote work environments, ensuring productivity and effective communication.
• Startup Experience: Gained valuable insights and hands-on experience by working on data analysis projects and customer/ user experience feedback initiatives in a startup environment, enhancing agility and innovation in fast-paced settings.
• Non-Profit Experience: Gained valuable experience in community engagement, leadership development, and educational support through hands-on roles in nonprofit organizations. Developed skills in mentoring, curriculum design, event coordination, and data-driven program evaluation, while making a tangible impact on underserved communities and fostering social change.