SAMANTHA MERCURIO
New York
Summary
Experienced media investment professional specializing in digital and linear video advertising. Skilled in managing multimillion-dollar budgets, optimizing campaign performance, and negotiating premium placements. Adept at media planning, vendor relations, and data analysis to drive high impact.
Overview
6
6
years of professional experience
Work History
Manager - The Tyson Account
Mindshare
New York
01.2023 - Current
- Managed and allocated over $100M in digital and linear brand budgets, ensuring maximum efficiency and impact.
- Analyzed 100+ digital and linear upfront plans to secure premium programming and optimal reach.
- Successfully negotiated 10-15% savings on scatter buys, while ensuring premium placements.
- Delivered quarterly post-analysis reports, demonstrating campaign effectiveness, and ROI to clients.
- Coordinated 5+ major sponsorships and added-value opportunities between creative teams and network partners, ensuring seamless execution.
Manager - The GSK Account
Zenith Media
New York
06.2022 - 12.2022
- Supervised and mentored a team of three junior buyers, streamlining daily operations and increasing efficiency.
- Managed over $150 million in media investments, ensuring optimal reach and efficiency.
- Oversaw weekly GRP weight documents to ensure consistency with quarterly objectives.
- Conducted weekly audits to ensure financial accuracy across all dayparts, minimizing discrepancies.
Associate - The Hulu Account
Zenith Media
New York
04.2021 - 05.2022
- Allocated and optimized over $50 million in linear and digital video investments, ensuring strategic alignment with client goals.
- Secured order fulfillment by tracking campaign performance and negotiating make-goods.
- Created and presented quarterly performance decks, analyzing insights to improve future strategies.
- Ensured billing accuracy, preventing financial discrepancies via MBOX and Prisma reconciliation.
Assistant - The Warner Brothers Account
Hearts & Science
New York
03.2019 - 03.2021
- Spearheaded post-analysis reports for over 50 campaigns, meeting tight client deadlines.
- Managed real-time tracking of live and upcoming campaigns using DoubleClick and Nielsen data.
- Assisted in resolving billing discrepancies, ensuring seamless financial operations.
- Coordinated with internal teams to ensure accuracy of all campaigns prior to launch.
Education
Bachelor of Arts - Corporate Communications and Psychology
Baruch College, Weismann School of Arts & Sciences
New York, NYSkills
- Account Management
- MS Office Suite
- Vendor relationship building
- Data Analysis and Performance Optimization
- Budget Allocation and Strategic Negotiation
- Team leadership
- Staff training and development
Timeline
Manager - The Tyson Account
Mindshare
01.2023 - Current
Manager - The GSK Account
Zenith Media
06.2022 - 12.2022
Associate - The Hulu Account
Zenith Media
04.2021 - 05.2022
Assistant - The Warner Brothers Account
Hearts & Science
03.2019 - 03.2021
Bachelor of Arts - Corporate Communications and Psychology
Baruch College, Weismann School of Arts & Sciences
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