Samantha Mercurio
New York,NY
Summary
Hands-on experience developing, implementing, and managing digital and linear advertising campaigns that promote a company as well as its products and services.
Overview
6
6
years of professional experience
Work History
Manager - The Tyson Account
Mindshare
01.2023 - Current
- Company Overview: The Tyson Account
- Managed and allocated over $100M+ in digital and linear brand budgets, ensuring maximum efficiency and impact
- Analyzed 100+ digital and linear upfront plans to secure premium programming and optimal reach
- Successfully negotiated 10-15% savings on scatter buys while ensuring premium placements
- Delivered quarterly post-analysis reports, demonstrating campaign effectiveness and ROI to clients
- Coordinated 5+ major sponsorships and added-value opportunities between creative teams and network partners, ensuring seamless execution
Manager - The GSK Account
Zenith Media
06.2022 - 12.2022
- Supervised and mentored a team of 3 junior buyers streamlining daily operations and increasing efficiency
- Managed $150M+ in media investments, ensuring optimal reach and efficiency
- Oversaw weekly GRP weight documents to ensure consistency with quarterly objectives
- Conducted weekly audits to ensure financial accuracy across all dayparts, minimizing discrepancies
Associate - The Hulu Account
Zenith Media
04.2021 - 05.2022
- Allocated and optimized $50M+ in linear and digital video investments, ensuring strategic alignment with client goals
- Secured order fulfillment by tracking campaign performance and negotiating makegoods
- Created and presented quarterly performance decks, analyzing insights to improve future strategies
- Ensured billing accuracy, preventing financial discrepancies via MBOX and Prisma reconciliation
Assistant - The Warner Brothers Account
Hearts & Science
03.2019 - 03.2021
- Spearheaded post-analysis reports for 50+ campaigns, meeting tight client deadlines
- Managed real-time tracking of live and upcoming campaigns using DoubleClick and Nielsen data
- Assisted in resolving billing discrepancies, ensuring seamless financial operations
Education
Bachelor of Arts - Corporate Communications and Psychology
Baruch College, Weismann School of Arts & Sciences
New York, NYSkills
- Account Management
- MS Office Suite
- Vendor Relationship Building
- Data Analysis & Performance Optimization
- Budget Allocation & Strategic Negotiation
- Team leadership
Timeline
Manager - The Tyson Account
Mindshare
01.2023 - Current
Manager - The GSK Account
Zenith Media
06.2022 - 12.2022
Associate - The Hulu Account
Zenith Media
04.2021 - 05.2022
Assistant - The Warner Brothers Account
Hearts & Science
03.2019 - 03.2021
Bachelor of Arts - Corporate Communications and Psychology
Baruch College, Weismann School of Arts & Sciences
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