Samantha Rendon
San Antonio,TX
Summary
Experienced Marketing and Communications Vice President with a proven track record of enhancing brand visibility and driving strategic growth. Skilled in leading comprehensive digital marketing strategies and developing innovative solutions to complex marketing challenges. Demonstrates strong leadership in guiding teams and executing effective communication strategies to achieve organizational goals. Known for a creative and results-driven approach to driving brand engagement and market positioning.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Vice President, Image & Communications
Greater San Antonio Chamber
San Antonio, TX
07.2024 - Current
- Execute strategic plans, aligning with organizational vision and goals.
- Oversee the company's brand management, ensuring consistent messaging and visual identity across all communication channels.
- Create, maintain, and oversee social media strategies to increase brand awareness, engagement, and website traffic by 10%.
- Develop and maintain relationships with media contacts to ensure positive coverage of company events, activities, and news.
- Create press releases, media advisories, and other content for distribution to the media, resulting in over 900 million dollars in earned media value.
- Manage the production of publications, including newsletters, emails, flyers, and more.
Public Relations Account Supervisor
Lopez Negrete Communications
Houston, TX
01.2023 - 06.2023
- Led 3 new business communications plans, developing strategy, budget, and execution.
- Generated well-written and creative press releases resulting in over 20+ national exposure in print, broadcast, and online.
- Researched, vetted, and created concepts for 2 social media influencers each week.
- Social media and content strategist, averaging 10 new followers each week.
Public Relations Account Supervisor
Lopez Negrete Communications
Houston, TX
01.2022 - 01.2023
- Headed public relations initiatives for McDonald's in 7 cities, generating over $100m+ in earned media value.
- Drove over 25+ public relations initiatives, media tactics, and activations, and crisis management for 250+ McDonald's.
- Planned and measured 25+ public relations campaigns increasing customer loyalty.
Director of Communications
Witte Museum
San Antonio, TX
10.2019 - 12.2021
- Managed Witte Museum public relations efforts for 50+ Witte exhibits and events, increasing attendance and sales.
- Launched ad campaigns with agency partners, achieving national exposure.
- Increased brand awareness by 20% through digital marketing strategies.
Digital Media & Marketing Manager
Witte Museum
San Antonio, TX
03.2019 - 10.2019
- Revitalized lagging web presence and social media engagement for a business experiencing a downward traffic trend.
- Increased social media presence and engagement by 75%, and website ticket sales from 18 a week to nearly 150 a week.
- Redesigned Witte Museum app reaching 2,000 app downloads in 3 months.
- Lead videographer, content producer, and editor for all digital media communications and social media promotions, as seen through email marketing and social media marketing.
Marketing Specialist
San Antonio Food Bank
San Antonio, TX
01.2018 - 03.2019
- Managed 8 social media platforms and achieved the #5 spot among 200+ food banks nationwide.
- Developed web-based and social media calendar and content, including over 50 calendar listings, department e-newsletters, blogs, and others.
- Established strong relationships with members of the media and key stakeholders in the community to proactively communicate mission, culture stories, and events.
- Organized over 30 media appearances, distributed press releases and requests for coverage and leads as a Food Bank representative for Spanish media.
- Headed campaigns surpassing food collection goals of over 1 million pounds of food to feed families in need.
Account Coordinator
The 360 Agency
Los Angeles, Remote
04.2017 - 09.2017
- Created and implemented 4 successful strategic experiential marketing campaigns for AT&T.
- Fulfilled drive to retail campaigns and initiatives, including in-store collateral, activated guerrilla teams, and site visits, increasing sales by 50%.
- Assisted in planning and executing sold-out events, such as sourcing and liaising with all vendor tasks, completing training manuals for sellers and staff, traveling, and fulfilling set-up/breakdown requirements.
Marketing Communications Specialist
WoodCo
San Antonio, TX
12.2015 - 04.2017
- Drafted and managed print, online, and social media communications designed to promote the company's brand, image, and values.
- Authored company specification sheets, product collateral, and blog posts to guarantee content quality.
- Developed and deepened relationships with key customers by closely monitoring projects, providing information, and resolving concerns.
Education
MBA - Global Leadership
The University of Texas at Dallas
08.2023
B.S. - Communications
University of the Incarnate Word
05.2011
Skills
- MS Excel
- MS Word
- MS PowerPoint
- Adobe Photoshop
- Adobe InDesign
- Meta Business Suite
- Ads Manager
- WordPress
- Metrics Tracking
- Media Relations
- Business Storytelling
- Strategic Planning
- Team Leadership
- Brand Strategy
- Digital Analytics
Languages
Spanish
Limited
Certification
- Public Relations Society of America (PRSA) Membership – Public Relations Society of America.
Timeline
Vice President, Image & Communications
Greater San Antonio Chamber
07.2024 - Current
Public Relations Account Supervisor
Lopez Negrete Communications
01.2023 - 06.2023
Public Relations Account Supervisor
Lopez Negrete Communications
01.2022 - 01.2023
Director of Communications
Witte Museum
10.2019 - 12.2021
Digital Media & Marketing Manager
Witte Museum
03.2019 - 10.2019
Marketing Specialist
San Antonio Food Bank
01.2018 - 03.2019
Account Coordinator
The 360 Agency
04.2017 - 09.2017
Marketing Communications Specialist
WoodCo
12.2015 - 04.2017
- Public Relations Society of America (PRSA) Membership – Public Relations Society of America.
MBA - Global Leadership
The University of Texas at Dallas
B.S. - Communications
University of the Incarnate Word
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