Samantha Sanchez
Reno,NV
Summary
Results-driven director of sales and marketing with 16 years of experience leading productive and cutting-edge teams. Talented leader with proven history of developing top-producing salespeople and personally winning major new accounts. Dedicated to detailed analysis, critical thinking and maximized use of computer technology to exceed sales and marketing goals.
Overview
4
4
years of post-secondary education
11
11
years of professional experience
Work History
Director of Sales and Marketing
Sonesta Hotels/Ledgestone Hospitality
Reno, NV
10.2023 - Current
- Developed and executed marketing strategies for Sonesta Hotels and Ledgestone Hospitality.
- Collaborated with operational teams to enhance guest experiences at hotel properties.
- Analyzed market trends to identify opportunities for brand growth and positioning.
- Coordinated promotions and events to attract new customers and boost occupancy rates.
- Trained staff on brand standards and customer service excellence across hotel locations.
- Developed and implemented sales and marketing plans to maximize profitability.
- Monitored competitor activities and created strategies accordingly.
- Assessed customer feedback and identified areas of improvement in service delivery.
- Developed pricing models for various products and services according to market conditions.
Multi property Director of Sales
Remote Hospitality
San Francisco, California
02.2022 - 10.2024
- Oversaw 9 hotels multi-brand
- Choice
- Marriott
- Sonesta
- IHG
- Managed remote sales teams to ensure effective collaboration and performance improvement.
- Analyzed market trends to identify opportunities for business expansion and product positioning.
- Marketing strategies
- Production improvement
- LNR/CNR strategies based on market demand
- Led training sessions to equip staff with essential sales techniques and product knowledge.
- Established partnerships with key stakeholders to strengthen brand presence in the market.
- Oversaw budget planning and resource allocation for various sales initiatives and campaigns.
- Coordinated cross-functional efforts to align sales goals with overall business objectives.
- Implemented CRM tools to streamline sales processes and improve customer relationship management.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Analyzed customer feedback to identify areas for improvement in products and services.
Director of Sales and Marketing
Jacob’s entertainment
Reno, NV
03.2021 - 10.2023
- Developed and executed marketing strategies for the hotel and casino.
- Collaborated with operational teams to enhance guest experiences at hotel properties.
- Analyzed market trends to identify opportunities for brand growth and positioning.
- Managed social media campaigns to increase brand awareness and engagement online.
- Established partnerships with local businesses to drive referral traffic to hotels.
- Trained staff on brand standards and customer service excellence across hotel locations.
- Developed and implemented sales and marketing plans to maximize profitability.
- Assessed customer feedback and identified areas of improvement in service delivery.
- Developed pricing models for various products and services according to market conditions.
- Planned promotional events such as trade shows, conferences, webinars.
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Managed relationships with vendors to ensure quality services at competitive rates.
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
- Collaborated with leadership teams on product launches, strategy development.
- Created and managed budgets for sales and marketing initiatives.
- Developed creative content including brochures, videos, website copywriting.
- Advised executive team on industry best practices related to sales and marketing.
- Negotiated contracts with customers while protecting company interests.
- Established key performance indicators for evaluating success of sales efforts.
- Ensured compliance with applicable regulations concerning product safety or advertising standards.
Director of Sales
Atrium Hospitality
Reno, NV
05.2019 - 09.2022
- Developed strategic sales plans to enhance market presence and drive growth.
- Led a team of sales professionals to achieve company objectives and targets.
- Fostered relationships with key clients to ensure ongoing business partnerships.
- Implemented training programs to improve sales techniques and product knowledge.
- Analyzed market trends to identify new opportunities for revenue generation.
- Collaborated with marketing teams to create effective promotional campaigns.
- Oversaw budget allocation for sales initiatives and resource management.
- Coordinated cross-departmental efforts to align sales strategies with organizational goals.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Analyzed customer feedback to identify areas for improvement in products and services.
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
Director of sales and events
Marriott International, Inc.
09.2015 - 02.2019
- Developed and implemented sales strategies to maximize revenue growth.
- Managed relationships with key corporate clients to enhance customer loyalty.
- Pursued sales deals by qualifying clients, building individualized proposals, and preparing final contracts.
- Trained and mentored sales staff to improve performance and engagement.
- Conducted market analysis to identify new business opportunities and trends.
- Coordinated sales presentations and proposals for potential clients and partners.
- Implemented CRM systems to streamline client management processes effectively.
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Monitored industry developments to adjust sales strategies accordingly.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
- Resolved customer complaints quickly by providing satisfactory solutions or refunds.
- Assisted in developing long-term strategic objectives for the organization's overall success.
- Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
- Created detailed reports on sales performance metrics and trends.
- Developed and recommended product positioning, packaging and pricing strategies to produce highest possible long-term market share.
- Facilitated and delivered presentations for account-specific meetings and conference calls.
- Drafted creative marketing materials such as brochures, flyers and presentations.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Maintained sales volume and selling price by keeping current with supply and demand.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Performed analysis of customer data to create targeted campaigns for different segments.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Developed and promoted weekly, monthly and quarterly sales objectives.
Education
Associate of Arts - Business Administration And Management
San Francisco State University
San Francisco, CA 08.2005 - 05.2009
Skills
- Marketing strategy
- Sales planning
- Market analysis
- Revenue generation
- Pricing strategy
- Brand positioning
- Customer relationship management
- CRM software implementation
- Team leadership
- Budget management
- Contract negotiation
- Partnership development
- Event coordination
- Data analysis
- Problem solving
- Staff training
- Effective communication
- Relationship building
Timeline
Director of Sales and Marketing
Sonesta Hotels/Ledgestone Hospitality
10.2023 - Current
Multi property Director of Sales
Remote Hospitality
02.2022 - 10.2024
Director of Sales and Marketing
Jacob’s entertainment
03.2021 - 10.2023
Director of Sales
Atrium Hospitality
05.2019 - 09.2022
Director of sales and events
Marriott International, Inc.
09.2015 - 02.2019
Associate of Arts - Business Administration And Management
San Francisco State University
08.2005 - 05.2009