Samantha Santoro
Stamford,CT
Summary
Dedicated streaming professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Strong leader and problem-solver devoted to streamlining operations to decrease costs and promote organizational efficiency.
Overview
8
8
years of professional experience
Work History
Global Packaging & Promotion Manager, MAX
Warner Bros. Discovery
05.2022 - Current
- Lead packaging and promotional strategies for Max launch, including tiering structure, naming, & product enhancements.
- Co-Lead GTM strategies for Live News & Sports launches on Max and executed 360 day view of sport phased approach.
- Act as strategic liaison, change champion, and communicator with all project stakeholders in APAC markets. Leading quarterly planning for promotions and testing.
- Developed global promotional guidelines and standards for the company. Work collaboratively with Marketing, Sales, Product, and/or Engineering teams to support expansion of Max business.
- Mentored summer interns and evaluated performance and conveyed constructive feedback to improve skills.
Strategic Growth Manager, Discovery+
Discovery Inc.
04.2021 - 05.2022
- Developed and implemented marketing, and go-to-market strategies that align with business goals, drive customer acquisition and create positive word of mouth for D+.
- Leverage market and competitive research in partnership with analysts and product management to identify market trends and opportunities.
- Launched Student offer campaign in NORAM and managed campaign while leveraging performance data as well as customer insights and market feedback to evolve and improve.
- Present strategies to executives and all hand meetings for marketing department.
Sales Service Executive
Discovery Inc.
02.2019 - 04.2021
- Manage a robust portfolio of networks (HGTV, Animal Planet, Magnolia, ID) for sales, creating marketing materials and presentations
- Present detailed analysis to management regarding new prospect pipeline lists, budgets, forecasts and competitive strategies. While building strong client relations and customer service to media agencies
- Track, monitor and optimize the Upfront sales period.
- Developed sales strategies for Magnolia Network, organizing target client lists, and sales pitches.
Ad Sales Linear & Digital Media Planner
Discovery Inc.
11.2016 - 02.2019
- Build and monitor TV/Digital media plans that maximize inventory while fulfilling both network and client requirements
- Negotiate scatter buys for the agency list with account executives
- Provide excellent customer service to large agencies such as PHD, Group M, OMD, Hearts& Sciences on all brands purchased.
Ad Sales Assistant
Discovery Inc.
09.2015 - 11.2016
- Responsible for maintaining accounts and responding to all client requests, such as flighting, allocations, booking added value, and accommodating last minute requests
- Execute client orders in line with their requests and requirements to air in approved programming.
Education
Bachelor of Arts - Communications And Media
University of Dayton
Dayton, OH05.2015
High School Diploma -
Ridgefield High School
Ridgefield, CT06.2011
Skills
- Public Speaking
- Client Engagement
- Problem-Solving
- Promotions and Advertising
- Decision-Making
- Project Management
- Strategy Development
- Communication Management
- Marketing and Sales
- Industry Best Practices
Accomplishments
- Achieved launching Max Streaming through effectively helping with GTM packaging in NORAM.
- Collaborated with team of 50 in the launch of live content of News & Sports to the platform.
Timeline
Global Packaging & Promotion Manager, MAX
Warner Bros. Discovery
05.2022 - Current
Strategic Growth Manager, Discovery+
Discovery Inc.
04.2021 - 05.2022
Sales Service Executive
Discovery Inc.
02.2019 - 04.2021
Ad Sales Linear & Digital Media Planner
Discovery Inc.
11.2016 - 02.2019
Ad Sales Assistant
Discovery Inc.
09.2015 - 11.2016
Bachelor of Arts - Communications And Media
University of Dayton
High School Diploma -
Ridgefield High School
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