Samantha Chase
Summary
Adept at transforming product vision into reality, I spearheaded the launch of a next-generation influencer marketing platform at IZEA, significantly reducing time to market by 75%. My leadership fosters team cohesion and continuous learning, while my expertise in Agile methodologies and stakeholder alignment drives operational excellence and innovative solutions.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Director, Product
Annalect
New York, NY
01.2024 - Current
- Developed the product strategy and roadmap for planning and activation capabilities in influencer marketing within the core Annalect platform, Omni
- Collaborated with prominent external partners to identify gaps, opportunities and co-development projects, including TikTok, Google, Amazon, Meta, Instacart and X
- Recognized with 1st place at Google Hackathon for innovation in Gemini AI model utilization
General Manager, Enterprise Software & SaaS
IZEA
01.2022 - 09.2023
- Led the successful launch of a next-generation influencer marketing platform, overseeing the entire journey from conceptualization to production. During this process, provided crucial support to internal teams, facilitating a smooth transition while retiring the legacy platform in just 25% of the initially allocated time.
- Identified areas of improvement in current practices and collaborated with other departments to develop action plans for implementation and improve time to market
- Fostered a culture of continuous learning and professional development while overseeing a global team of 20+
- Assisted in developing strategies for enhancing customer acquisition, retention, loyalty and profitability
- Developed customized presentations for prospective customers demonstrating how our products and services could meet their needs
Director, Product Management
IZEA
12.2020 - 01.2022
- Championed the formal creation and implementation of the product management department while managing the product design team
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects
- Worked with sales teams to land customer wins in complex deals
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency
- Established and evaluated KPIs and success criteria to inform the roadmap and overall product strategy
- Actively monitored performance metrics of existing products and features in order to identify areas of improvement
- Established relationships with third party developers who could extend the reach of our products
Product Manager
IZEA
12.2019 - 12.2020
- Collaborated closely with stakeholders, including executives, marketing teams, and customers, to gather insights and prioritize product enhancements
- Oversaw the product backlog, developed the product roadmap, and authored user stories including creation of knowledge base for social media platform APIs
- Utilized Jira and Scrum Agile methodology to oversee a team of developers, both onshore and offshore.
- Led project planning sessions to map out timelines for feature releases.
Product Analyst
Disney Parks, Experiences & Products
04.2017 - 12.2019
- Launched Mobile Order product at 80+ locations including 13 resort locations and provided product oversight for infrastructure walks, signage, test meals and location go lives
- Owned and maintained detailed product requirements and product backlog
- Liaised with external vendors regarding technology solutions needed for developing new products and features
- Reviewed competitor products and industry trends to inform product development decisions.
- Notable projects include an end to end redesign of the mobile order menu, streamlining the order checkout and pick up process and the introduction of additional payment methods for Guests
IT Project Manager, Product Manager
VivaTicket
05.2016 - 02.2017
- Guided and evaluated multiple vendor proposals to ensure compliance with project budget and schedule
- Developed project plans that included timelines and deliverables, identified resources needed, and estimated costs for each project
- Coordinated with stakeholders, customers, vendors, and team members to ensure successful implementation of projects
- Promoted and provided guidance on the use of agile processes throughout the organization that were adopted globally
Product Owner
Viewpost
08.2013 - 04.2016
- Owned the product strategy for invoicing functionality in the Viewpost platform including manual creation and accounting software integrations
- Crafted comprehensive product specifications with alignment from other vertical teams including legal, vendor assurance, finance, AML and privacy
- Managed the product backlog, product roadmap, hosted sprint planning, daily stand ups, retrospectives, and backlog refinement meetings
Medical Billing & Revenue Management
Various
03.2004 - 08.2013
- Responsible for multiple aspects of revenue management from insurance verification, filing and tracking insurance claims, patient billing and reconciliation, claim appeals and payment posting.
- Specialties included Gastroenterology, Podiatry, OB/GYN, Orthopedics, Pediatrics and Primary Care.
- Employed by a variety of medical groups in CT and FL including Advent Health, Orlando Health and private practices.
Education
Bachelor of Science - Business Information Management
Seminole State College
Sanford, FL05.2013
Skills
- Leadership and Team Building
- Complex Problem Solving
- Product Vision and Strategy
- Roadmap Development
- Process Improvement
- Agile Software Development
- Vendor Management
- Customer Relationship Management
- Stakeholder Relations
- Culture Transformation
Accomplishments
- President’s Club, Senior Staff Nominee at IZEA (2020)
- Women’s Leadership Book Club, Co-host at IZEA (2022-2023)
- Lenny’s Newsletter Mentorship Program (2023)
- Google Hackathon for Gemini Pro AI model applications 1st place winner (2024)
Certification
Certified Scrum Product Owner, Scrum Alliance, 2018, 000887314
References
References available upon request.
Timeline
Senior Director, Product
Annalect
01.2024 - Current
General Manager, Enterprise Software & SaaS
IZEA
01.2022 - 09.2023
Director, Product Management
IZEA
12.2020 - 01.2022
Product Manager
IZEA
12.2019 - 12.2020
Product Analyst
Disney Parks, Experiences & Products
04.2017 - 12.2019
IT Project Manager, Product Manager
VivaTicket
05.2016 - 02.2017
Product Owner
Viewpost
08.2013 - 04.2016
Medical Billing & Revenue Management
Various
03.2004 - 08.2013
Bachelor of Science - Business Information Management
Seminole State College
Certified Scrum Product Owner, Scrum Alliance, 2018, 000887314
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