Summary
Overview
Work History
Education
Skills
Timeline
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Tyler Craven

Raleigh,NC

Summary

Innovative and forward-thinking senior director with extensive experience in architecting and implementing cutting-edge data collaboration and clean room solutions. Passionate about leveraging technologies like PySpark and Snowpark to unlock advanced measurement capabilities, enable real-time optimization, and build scalable platforms for the evolving data landscape.

Overview

4
4
years of professional experience

Work History

Senior Director, Product

NBCUniversal
03.2025 - Current
  • Centralize development in a unified, dynamic PySpark/Snowpark codebase enabling interoperability between Data Clean Rooms (Snowflake, LiveRamp Habu, & Databricks)
  • Scale Data Collaboration offering to support full campaign lifecycle (audience discovery → activation → in-flight reporting → post-campaign measurement → optimization)
  • Extend Data Clean Room to support always-on measurement and unlock opportunities for real-time optimization through programmatic DSP
  • Expand Data Collaboration offering to encompass CAPIs and sketch objects, ensuring seamless integration across the broader ad tech ecosystem

Director, Product

NBCUniversal
03.2024 - 03.2025
  • Supported $1B in ad revenue through Data Collaboration (Server-to-Server/Data Clean Room)
  • Expanded Data Clean Room offering to enable first-party measurement across Client Direct, CDPs, and Retail Media Networks
  • Architected modular identity approach (resolution/transcoding) for seamless integration across multiple identity vendors (Experian, LiveRamp, Merkle)

Senior Manager, Measurement

NBCUniversal
10.2022 - 03.2024
  • Scaled Data Collaboration (Server-to-Server/Data Clean Room) across all certified measurement partners
  • Established strategic advantage with first-party advanced measurement capabilities (delivery metrics, reach, frequency, and attribution)
  • Launched first incrementality testing setup directly with client through the Data Clean Room

Manager, Measurement

NBCUniversal
06.2021 - 10.2022
  • Launched NBCU’s first Data Clean Room in collaboration with VideoAmp to enable cross-publisher Reach & Frequency
  • Led POC with LiveRamp to test early phases of their Data Clean Room product, shaping development and testing transcoding features
  • Created permissioning framework to expedite processing of buy-side and sell-side requests

Education

Bachelor of Arts - Computer Science

University At Buffalo, SUNY
Buffalo, NY
12-2018

Skills

  • SnowPro Certified Engineer (2023)
  • Pragmatic Product Management (PMC-III)
  • Snowflake (Samooha), LiveRamp Habu, Databricks, & AWS Clean Rooms (APC)
  • Python, SQL, Javascript
  • Docker, GitHub, Jira
  • ARF Young Pro

Timeline

Senior Director, Product

NBCUniversal
03.2025 - Current

Director, Product

NBCUniversal
03.2024 - 03.2025

Senior Manager, Measurement

NBCUniversal
10.2022 - 03.2024

Manager, Measurement

NBCUniversal
06.2021 - 10.2022

Bachelor of Arts - Computer Science

University At Buffalo, SUNY

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