Summary
Overview
Work History
Education
Skills
Timeline
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Samara Grossel

San Diego,CA

Summary

Senior Content Manager with 7+ years of experience, adept in leading content strategy and digital marketing initiatives that enhance brand visibility and engagement.

Overview

7
7
years of professional experience

Work History

Senior Content Manager

Viv Higher Education
10.2023 - 04.2024
  • Spearheaded content projects, including program pages, brochures, one-pagers, landing pages, email streams, and more, ensuring alignment with institutional messaging.
  • Boosted web presence through strategic SEO, collaborating with 15+ clients on impactful content.
  • Partnered with faculty and staff for in-depth research, producing engaging long-form deliverables.
  • Refined brand messaging across various assets, ensuring consistency and engaging diverse client base.

Senior Content Manager

Temple University
07.2022 - 10.2023
  • Managed content budget, aligning with university's enrollment goals of 5,500 new incoming students.
  • Drove division's campaign and audience engagement goals with content that illustrated Temple's brand and strategic priorities.
  • Developed a monthly newsletter for admitted students, achieving open rates averaging at 68%.

Content Manager

Temple University
01.2022 - 07.2022
  • Managed end-to-end production of content for publications, boosting open rates for existing student communications by 5-11%.
  • Produced high-quality, actionable, and brand-aligned content for advertising, brochures, emails, fliers, newsletters, postcards, social media, and digital marketing.
  • Authored weekly newsletter, reaching over 30,000 students.

Content Producer

Temple University
02.2020 - 01.2022
  • Identified key stories aligning with Temple's brand.
    Produced a broad range of digestible content styles and types.
  • Developed and customized content for various audiences, platforms, and purposes in conjunction with design and social media teams.

Marketing Associate

The Chamber of Commerce for Greater Philadelphia
09.2017 - 07.2019
  • Acted as the marketing lead and primary contact for weekly workshops, programs, and events for the Chamber's Health Care Action Team (HCAT).
  • Supported the regular development of content for social media.
  • Led marketing for events, increasing engagement by crafting and distributing key content to 22,000+ subscribers.

Education

Study Abroad, Liberal Arts -

Foundation for International Education, London, UK

Master of Science - Management Information Systems, Digital Marketing

Temple University, Fox School of Business
12.2022

Bachelor of Arts - Journalism

Temple University, Klein College of Media And Communication
05.2017

Skills

  • Copywriting
  • Social Media
  • CMS Management
  • Microsoft Office Suite
  • Adobe Creative Suite
  • WordPress
  • Airtable
  • Drupal
  • Figma
  • Final Cut Pro
  • HTML/CSS
  • Hootsuite
  • Content Strategy Development
  • Content Curation
  • Google Analytics
  • Email Campaigns

Timeline

Senior Content Manager

Viv Higher Education
10.2023 - 04.2024

Senior Content Manager

Temple University
07.2022 - 10.2023

Content Manager

Temple University
01.2022 - 07.2022

Content Producer

Temple University
02.2020 - 01.2022

Marketing Associate

The Chamber of Commerce for Greater Philadelphia
09.2017 - 07.2019

Study Abroad, Liberal Arts -

Foundation for International Education, London, UK

Master of Science - Management Information Systems, Digital Marketing

Temple University, Fox School of Business

Bachelor of Arts - Journalism

Temple University, Klein College of Media And Communication

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