Sami Leonis

Lifecycle Marketing (Email, SMS & Push – Klaviyo)

• Developed and executed multi-channel lifecycle campaigns for product launches, retargeting, promotions and other key marketing initiatives
• Built dynamic customer segments using behavioral and transactional data to improve targeting and engagement
• Designed and optimized automated flows including replenishment, browse/cart abandonment, and post-purchase journeys

Loyalty & Subscription Programs

• Supported loyalty program communications including points summaries, tier progression and promotional campaigns
• Contributed to subscription lifecycle messaging and quarterly loyalty sweepstakes initiatives

Behavioral Automation

• Managed behavioral-triggered campaigns through Wunderkind, including cart abandonment and product recommendation flows
• Monitored and optimized performance of automated campaigns based on engagement metrics

Audience Growth & Engagement

• Led giveaway campaigns tied to product launches to grow audience and enrich customer data
• Enhanced customer profiles through targeted data collection strategies

Additional Contributions

• Served as main avenue of support for global teams to align on retention strategies and best practices
• Reported on campaign performance and provided actionable insights to stakeholders
• Collaborated with content teams to develop optimal imagery and messaging for product launches

• Managed Google and Facebook ad campaigns across three business units, including budgeting, execution and performance analysis
• Created and scheduled social media content while managing multiple brand accounts
• Tracked and reported on KPIs across digital marketing channels
• Developed and deployed email campaigns and automated nurture flows using HubSpot
• Supported hiring efforts by building targeted advertising campaigns
• Produced and edited video content and managed company YouTube channel