Samira Arreola Nava
Mexico,CDMX
Summary
Bilingual Business unit Manager with 10 years of cross industry experience , within multicultural teams. Ability to assess complex challenges, create strategies and developing tools. I have a strong inner drive, and as a leader, bringing out the best of each individual uniqueness.
Overview
7
7
years of professional experience
Work History
Sr. Planning Manager LATAM
Swarovski
Mexico City
06.2019 - Current
- Direct reporting line to the Head of Merchandising and Planning CEEA & LATAM
- Annual sales objective around €60M
- Hired and lead a two-person team
- Responsible for providing an accurate demand forecast for all clusters across LATAM Online/Offline (all categories +1500 SKUS per country)
- Management of bottom‑up merchandise financial plan and reconciliation with targets across clusters
- Responsible for open to buy (OTB) and inventory management across clusters for the complete demand lifecycle
- Responsible for the correct selection of families Novelties/Basics for each Country/Cluster
- Responsible for the S&OE and S&OP process
- Responsible for the effective promotion , markdown management and campaign launches
- Responsible for replenishment ordering (+120 POS) , allocation process and optimization in close cooperation with the Allocators (+2).
Sr. Demand Planner
South Cone, Mattel
Mexico City
01.2017 - 10.2018
- Direct reporting line to the LATAM Demand Planning Manager
- Annual sales objective around $120M
- Hired and lead one-person team
- Management of the demand for South Cone (+1000 SKUs per country)
- Responsible for the S&OP and developing product availability strategies with the Marketing and Sale team
- Responsible for the design and implementation of process and product strategy, from the perspective of operations, for new product launches
- Responsible for the implementation of inventory policies for LATAM defining the segmentation process and security stocks.
Boutique Supply Planner
Nespresso
Mexico City
10.2014 - 12.2016
- Direct reporting line to the Mexico Demand Planning Manager
- Annual sales objective around €40M
- Responsible for the supply of product and the Strategic plan in all the boutiques of the business Online/Offline (+12), in order to ensure the sales objectives
- Responsible for the Freshness of the product in the market
- Responsible for the S&OP.
Education
Finance Diploma -
Universidad Anahuac
2011
BD - International Business
Universidad Contemporanea
2009
Teams Diploma - Human Development
Universidad Contemporanea
2009
BBA - Management
ESC Lille- School of Management
2008
Timeline
Sr. Planning Manager LATAM
Swarovski
06.2019 - Current
Sr. Demand Planner
South Cone, Mattel
01.2017 - 10.2018
Boutique Supply Planner
Nespresso
10.2014 - 12.2016
Finance Diploma -
Universidad Anahuac
BD - International Business
Universidad Contemporanea
Teams Diploma - Human Development
Universidad Contemporanea
BBA - Management
ESC Lille- School of Management
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