Samuel Dallas Huston

Managed Mid-Atlantic region (DC,MD,VA,NC). Executing sales goals, distributor management, execution of national marketing programs.

Managed sales budget keeping the brand profitable and delivering on goals.

Increased VA sales 13.33% with a reorder rate of 46.67% and a depletion rate of 48.6%

Increased DC sales 10% with a reorder rate of 34.78% and a depletion rate of 60.4%

Increased MD sales 8% with a reorder rate of 21.90% and depletions in H1 increased 71.1%

Effectively executed goals for marketing program "Join us at the top" MD rate of sale +58.7% and DC +142.5%

Effectively executed goals for On Premise Sour Month MD +27.8% with a rate of sale 27.8% and DC +17.2% with a rate of sale 134.4%

• Sales Associate for mid-Maryland including Baltimore, Hartford and Howard counties
• Performed a score 80% or better on Focus Goals (wine and spirit mix)
• Increased territory sales over 10% each month since joining sales team
• Won 6 sales incentive contest in under 10 months on job
• Sold 7 whiskey single barrel offerings

• Manage brand for Mid-Atlantic (DC,DE,MD,VA, MoCo). Executing sales goals, distributor management and local brand marketing.
• Quadrupled sales in under 6 months
• Changed distributors
• Introduce sales strategy for company of "Core +1"
• Set case sales strategy to maximize sales
• Brand made budgetary cuts and eliminated position

• Managed brand for Mid-Atlantic region (DC,DE,MD, MoCo). Executing sales goals, distributor management and local brand marketing.
• Increased sales 25% in region
• Successfully launched "Piggyback" in market (one of first 3 in USA)
• Brand made budgetary cuts due to Covid-19

• Managed craft spirit portfolio, worked directly with suppliers to set annual sales goals. Assisted sales force in execution of supplier expectations including speaking at special events, organizing in store tastings and daily sales.
• Increased sales 15% in consecutive years
• Grew brands from craft to main stream status (High West, Barr Hill, WhistlePig)
• Developed a Craft rail option that no other distributor had in market
• Left for opportunity with WhistlePig

• Sales Rep with on premise division for southern Maryland. Executing KPI's and sales.
• Salesperson of Year 2010
• Runner up 2009 and 2014
• Promoted to Bacardi, Brown Forman, Remy-Cointreau division
• Left for opportunity with Bacchus