Sandeep Sidhu
Silver Spring,MD
Summary
Innovative professional with a focus on business development, marketing, and sales. Proven ability to drive revenue growth through strategic partnerships and innovative solutions across diverse industries. Skilled in cross-functional communication and process development, enhancing customer satisfaction and organizational efficiency.
Overview
30
30
years of professional experience
Work History
President
Core Impressions Inc
Silver Spring, Maryland
05.2010 - Current
- Led strategic planning initiatives to align company vision with market trends.
- Developed partnerships with key stakeholders to expand business opportunities.
- Implemented innovative marketing strategies to strengthen brand positioning.
- Evaluated industry developments to identify growth opportunities for the company.
- Represented the organization at community events and public forums to promote its mission.
- Developed and executed strategic business plan to attain assigned metrics.
- Created a marketing plan to increase awareness of the organization's activities in the community.
- Integrated marketing and sales strategies with business development and operational leadership plans.
Business Development/Marketing/Sales
Staples
Largo, MD
01.2022 - 01.2024
- Execute business development sales strategies to move targeted prospects to active opportunities, while positioning Staples Print & Marketing Services as the preferred solution for decision makers and influencers, based on TCO solutioning.
- Targeted existing enterprise Staples customers to integrate Print & Marketing Services into their business portfolio.
- Prepare for consultative engagement with prospects through diligent and thorough research, demonstrating knowledge of prospective customers’ industries (Healthcare, Education, Retail, Manufacturing, eComm and B2C Services) and specific business issues and challenges facing them.
- Engaged customers by building customer-facing presentations and preparing pricing proposals with profitability analysis.
- Provide guidance on RFPs/RFIs; pricing strategy; and legal agreements.
- Collaborated with stakeholders to create strategic acquisitions and solutions that differentiated Staples from competitors.
- Engaged in internal and external networking with LOB business partners and GPO specialists to enhance client success through diverse connections.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Completed day-to-day duties accurately and efficiently.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Sr. Channel Account Manager
Windstream Enterprise
Remote
01.2021 - 01.2022
- Advised multi-national accounts by selling new or additional products and services, identifying additional business opportunities within existing customer relationships.
- Managed RFP responses by collaborating with stakeholders, setting strategic sales objectives tailored to customer needs, and aligning sales goals with customer-specific quotas.
- Drove organizational management for customers by planning evolutionary product development and coordinating with internal resources to bridge gaps in product delivery.
- Manage customer projects and charters that relate to specific key accounts by overseeing project plans from conception to completion; ensure project specifications are met; facilitate customer proposals and providing recommendations regarding setting metrics and tracking results.
- Managed customer satisfaction and service delivery by anticipating potential service problems and maintaining communication during challenges.
- Create business development plans and forecasts by preparing efforts on behalf of the customer; assessing customer needs on a regular basis; validating strategic sales model alignment; and maintaining accurate data for all sales activity.
- Identify essential customer prospects and evaluate their position among competitors and research and analyze sales options.
- Process product renewals and retention of existing customers by building customer rapport; conducting specific customer product analysis for expiration and following customer industry trends for enhancements to existing product platforms.
Direct Sales Manager
Spectrum
Kearney, NE
01.2019 - 01.2020
- Achieved sales goals by implementing targeted strategies.
- Oversaw daily operations of Direct Sales staff and service partner personnel.
- Recruited, interviewed, hired and trained Direct Sales staff
- Established processes to drive accountability, communication, and measurement of progress vs targets for the sales teams
- Collaborated cross-functionally with sales, marketing, product, sourcing, finance, and IT to align strategies and achieve common goals
- Supported efforts to simplify and enhance customer experience, contributing to improved customer satisfaction
- Managed and implemented NPS initiatives, maintaining a consistent score of 85% in line with corporate standards
- Monitored the payroll process and ensured timely and accurate approval of all commission payments
- Assisted with budget preparation and provided input on marketing issues and sales offers
- Worked with Channel partners to prepare sales forecasts and market data to provide intelligence to drive business decisions
- Oversaw data gathered on consumer demographics, preferences, needs, and buying habits
Founder – Business Development/Marketing/Sales
Core Impressions Inc
Rockville, MD
01.2010 - 01.2020
- Build and deliver value propositions, target customer segments, and business case to bring innovative and disruptive products/features to market for a product portfolio
- Acquire new retail partners and manage the partner relationship
- Built partner relationships to drive long-term business growth
- Identify opportunities for new retail business growth and provide in-depth proposals
- Develop strategic brand building events to expand the current product portfolio
- Assist in formulating marketing strategies and providing tactical solutions to achieve customer objectives
- Oversee the business metrics of the product line creating offers to gain footprint and market share
- Track and run Market analysis to improve profitability
- Prepared proposals and vendor agreements, strategically negotiating terms and tracking compliance
- Conduct presentations and periodic client updates via the phone or in person
- Created and signed a nationwide exclusive agreement with one of the largest ATM providers
Franchise Owner
Williams Chicken Restaurants
Plano, TX
01.2016 - 01.2018
- Ranked top franchise owner in the region, driving revenue growth and improving customer service satisfaction
- Managed all financial areas and oversaw operational aspects of the business
- Supervised daily franchise operations, ensuring compliance with corporate operating procedures and safety and cleanliness standards
- Implemented efficient business practices and automation for continuous improvement and quality assurance
- Reviewed franchise performance data and adjusted operating procedures to enhance efficiency
- Formulated and implemented sales initiatives and marketing strategies
- Developed and implemented marketing campaigns, tracking performance metrics to assess effectiveness
- Created innovative marketing campaigns, attracting new customers and enhancing brand visibility
- Addressed customer service issues and ensured high standards
- Attained and executed a profitable sale of the franchise
Director of Telemarketing, Agent & Retail Sales
Impact Telecom (acquired Startec Global Communications)
Rockville, MD
01.2008 - 01.2015
- Worked with AVP, Marketing and Brand Management to develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
- Developed and managed Prepaid wireless services (MVNO) and Agent/Partner relationships, generating over $30M in revenue from inception
- Established the partnership to implement the Do-Not-Call (DNC) policies and procedures.
- Developed and executed marketing plans and manage marketing and communications efforts
- Planned and executed pricing, promotions, sales programs, and trainings for channel partners, which includes creating and managing a partner program.
- Drove continual process improvements and implement best practices to manage projects efficiently
- Managed market research projects and measured their effectiveness to deliver insightful and actionable recommendations to guide successful marketing & communications
- Managed inbound and outbound sales teams, achieving deadlines, targets, and objectives consistently
- Managed VOIP & Broadband sales teams with successful and growing revenue stream
- Built and supported Retail relations along with identifying new retail partners
- Developed and implemented strategic marketing plans and forecasts to achieve corporate objectives
- Successfully managed inbound, outbound, win-back, Partner & Retail sales channels
- Acquired & Retained current and prospective to build strategically based partner/agent relationships
- Identified KPI’s, measuring success and optimized creative elements across a variety of campaigns
- Developed and managed marketing, sales, and service budget for sales/service forecast
- Utilized and implemented marketing automation platform to execute campaigns
- Directed market channel development activity and coordinated sales distribution by establishing sales territories, quotas, and goals
- Led the development, implementation, and analysis of research projects concerning customers
- Decision-making authority with technical staff and management facilitating execution of the sales process
- Built sound, lasting, working relationships with key partners and clientele
- Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management
- Formulated marketing, brand planning and business-development strategies to drive revenue growth
- Communicated a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members
- Streamlined and enhanced the lead generation and operations systems
- Analyzed important industry market intelligence in relation to market trends and future product development
- Managed business development teams on business-planning strategies
- Developed new and innovative marketing campaigns; tracked performance to achieve objectives and enhance organization effectiveness
- Supported sales teams by developing sales collateral with Advertising Agencies and marketing teams
Senior Manager
Startec Global Communications
Rockville, MD
01.2001 - 01.2008
- Developed, launched, and managed Partner/Agent channel
- Developed and maintained strategic partnerships to enhance market reach and drive sales growth
- Recruited, trained, and managed global telemarketing partners to increase acquisitions
- Created programs to increase profitability by addressing revenue, churn, and bad debt control
- Executed marketing initiatives with global offshore partners to promote products and expand brand presence
- Participated in industry tradeshows to network and promote products
Direct Dial Manager
Startec Global Communications
Rockville, MD
01.1996 - 01.2001
- Introduced Direct Dial service to ethnic communities in the United States
- Managed and coordinated with ethnic media outlets, establishing stronger media partnerships
- Developed new acquisitions and revenue streams through targeted media channels
- Conducted market research and executed door-to-door and online advertising campaigns
- Created innovative advertising channels to reach diverse audiences
- Enhanced brand awareness and fostered customer loyalty by engaging in grassroots events
Education
Bachelor of Arts -
Govt. Rajindra College
Bhatinda, Punjab, IndiaSkills
- Business and product development
- Strategic planning
- Marketing & Sales
- CRM
- Strong Business Acumen
- Problem Solving
- Retail Distribution
- Agent Partnership
- QA & Compliance
- Training
- Media Buying & Placement
- Market Research
- Domestic & International Experience
- Customer Service (Inbound/Outbound)
- Sales (Inbound/Outbound)
- Domestic & International Network
- Channel Development/Partners
- Strategic
- Detailed Data Analytics
- Effective Communication Skills
- Strong Networking Skills
- P&L Responsibility
- Direct Mail & Grassroots
- Loyalty and Referral Programs
- Customer Lifecycle Management
- Call Center Management
- Third Party Verification
- MS Office: Word/Excel/PowerPoint
- Bilingual
- Voiceover Talent
- Market analysis
- Team leadership
- Project management
Languages
- Punjabi, Fluent
- Hindi, Fluent
- Urdu, Fluent
Contract Work
- The Home Depot, Improving Customer Service Experience and improving Revenue, 01/01/19, 12/31/22
- Windstream Enterprise, Build B2B Network on the East Coast, 01/01/19, 12/31/22
- Spectrum/Charter Communications, Build a larger footprint in Nebraska, 01/01/19, 12/31/22
- Piedmont Airlines / American Airlines, Improving Customer Service Experience for passengers at DCA, 01/01/19, 12/31/22
Timeline
Business Development/Marketing/Sales
Staples
01.2022 - 01.2024
Sr. Channel Account Manager
Windstream Enterprise
01.2021 - 01.2022
Direct Sales Manager
Spectrum
01.2019 - 01.2020
Franchise Owner
Williams Chicken Restaurants
01.2016 - 01.2018
President
Core Impressions Inc
05.2010 - Current
Founder – Business Development/Marketing/Sales
Core Impressions Inc
01.2010 - 01.2020
Director of Telemarketing, Agent & Retail Sales
Impact Telecom (acquired Startec Global Communications)
01.2008 - 01.2015
Senior Manager
Startec Global Communications
01.2001 - 01.2008
Direct Dial Manager
Startec Global Communications
01.1996 - 01.2001
Bachelor of Arts -
Govt. Rajindra College