SANDHYARANI MOHANTY
Plano,TX
Summary
Experienced Scrum Master with a proven history in adopting Agile processes to spearhead Sprint Ceremonies like Sprint Planning, User Stories, creating Stories and reporting using JIRA with effective communication skills to resolve conflicts across cross functional teams and strategic planning . Also, an accomplished Email Marketing management professional with in- depth experience in Email Marketing, Marketing Automation, QA, Lead Scoring, Lead Generation & Nurturing, Automated Programs. Well-versed in handling Email templates, content work, editing templates, list work, Proofing, A/B testing, scheduling the campaign in time, Segmentation of data, follow ups using Mapping, CAN-SPAM laws, IP Whitelisting.
Overview
5
5
years of professional experience
4
4
Certification
Work History
Campaign Analyst and Scrum Master
Epsilon
Bangalore, Karnataka
08.2021 - 06.2022
- Worked towards successful onboarding of Marriott International, Inc (Tier 1 account) and managing different campaign executions
- Involved in building and facilitating campaign deployment process, while maintaining high level of quality control
- Built platform related solutions for full-service customers
- Participated in client meetings, managed client mailing calendar, asset review, campaign creation, internal UAT, external UAT, report generation, QA review, campaign scheduling and post deployment validations
- Facilitated discussion, decision making and conflict resolution across cross-functional teams.
- As a scrum master, used agile methodologies to solve complex problems and solutions.
- Ensured overall client satisfaction through timely and accurate completion of projects and maintained campaign process and program documentation.
- Created Knowledge Based articles and client case studies and provided input on campaign solutions, process, and template forms as and when needed
- Provided End-to-End Email Marketing Support to the global marketing team providing structural & functional insights for various campaign related development and queries
- Forecasted and tracked marketing and sales trends, analyzing collected data.
- Ensured User Stories are properly ordered, defined and sprint ready to be taken up by the delivery team.
- Tracked and communicated progress to Stakeholders and Management.
- Ensured the project teams following agile practices and conducted agile ceremonies like Sprint Planning, Daily Standup, Story Refinement and Retrospectives.
- Supported Product Owners with respect to grooming and refining product backlogs.
- Tracked and produced reports based on team velocity and burndown charts.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Wrote comprehensive documents outlining findings and translating concepts for technical and non-technical audiences.
Digital Marketing Manager
Nathan Ark Software Pvt. Ltd
Pune, Maharashtra
03.2017 - 02.2018
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Worked with scrum masters and participated in coaching scrum teams composed of product owners, software developers and testers.
- Participated in agile ceremonies like daily stand-ups, sprint planning, sprint reviews and sprint retrospectives.
- Assisted in construction of product roadmaps in PowerPoint, which could track deadlines, and monitor project progress.
- Directed successful search engine marketing campaign that used Played key role in Email Marketing involving Data Collection, Email Template Creation, Newsletter Management, Whitepapers, Event and Webinar promotion using Email Service Provider like Benchmark Account Management and EPCM (Harmony), Landing Page Optimization, Meta & HTML (H1, H2, H3, H4, Image & Alt) Tag Creation & Optimization.
- In-depth understanding in Affiliate Marketing like CPL-CPC-CPA-CPS & CPM Campaign Management.
- Experience in Media Buying involving Digital Media Buying, Campaign Planning and Execution, ROI Calculations.
Email Marketing Specialist
Machintel
Pune, Maharashtra
01.2015 - 03.2017
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Briefed senior executives on monthly projections, product launches and other marketing plans
- Generated new leads and new accounts that resulted in achievement of pipeline, opportunity, and revenue objectives
- Managed deadlines and tasks for ongoing campaigns with copywriters, designers, digital, email, web, ops, and social teams.
- Involved in planning and executing campaigns and programs to support business objectives
- Applied insights to optimize programs to deliver higher quality responses and improve conversion rates all along processes
- Interfaced with Sales and Customer success teams on feedback on leads and identifying new accounts and revenue opportunities
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content
Research Analyst
Machintel
Pune, Maharashtra
06.2014 - 01.2015
- Gathered, arranged and corrected research data for different marketing campaigns
- Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns
- Performed valid and accurate market research for multiple clients
- Identified potential leads by doing web research on different portals such as LinkedIn, Data.com, Google, Jigsaw, Hoovers, ZoomInfo etc
- Helped team meet regulatory requirements by coordinating documentation and filings
- Collected data on competitors, consumers and marketplace and consolidated data into presentations and reports.
Education
MBA - Information Technology and Human Resources
Institute of Business and Computer Studies, S'O'A University
06.2014
Bachelor Of Computer Applications (BCA) - Computer Engineering
Utkal University
05.2011
High School Diploma (12th) -
Council of Higher Secondary Education (CHSE)
04.2008
Skills
- Certified Professional Scrum Master (PSM)
- Agile Development and Best Practices
- Atlassian Agile Tools - JIRA
- Epsilon People Cloud Messaging / Harmony
- Benchmark
- ServiceNow
- MS Word/Excel/PowerPoint
- HTML Scripting
- SQL fundamentals
- HubSpot
Certification
- Professional Scrum Master I (PSM I) Certified in 2023
- Salesforce Marketing Cloud Email Specialist from Udemy in 2023
- Email Marketing Certification from HubSpot Academy Completed SAP (HR) certification from Department of Micro, Small & Medium Enterprise (MSME), India
- Certified with Tally ERP from Aptech Computer Training, Bhubaneswar, India
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
Colin Powell
Timeline
Campaign Analyst and Scrum Master
Epsilon
08.2021 - 06.2022
Digital Marketing Manager
Nathan Ark Software Pvt. Ltd
03.2017 - 02.2018
Email Marketing Specialist
Machintel
01.2015 - 03.2017
Research Analyst
Machintel
06.2014 - 01.2015
MBA - Information Technology and Human Resources
Institute of Business and Computer Studies, S'O'A University
Bachelor Of Computer Applications (BCA) - Computer Engineering
Utkal University
High School Diploma (12th) -
Council of Higher Secondary Education (CHSE)
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