SANDRA CORNEJO AREVALO

Position #3: 2021 - 2023

Director, Sales

Promoted from Sales Lead to Director to work closely with organizational leadership and board of directors to guide operational strategy.

• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
• Supervised accurate sales, inventory and e-commerce order documentation amongst sales and administrative teams.
• Product development: monitoring timelines, assessing risks, and detailing tasks necessary for the introduction of new product lines and camper models.
• Played a key role in the strategic partnership with Camping World, bringing a niche luxury product to the national arena.
• Account management included establishing a training program for hundreds of Camping World product specialists, providing virtual and onsite training visits, as well as curating product selection for over 20 locations.
• Project management lead with the CW Retail team to coordinate and design store-in-store installations nationwide.

Position #2: 2018-2021

Sales Lead

Promoted from Customer Support to Sales Lead after excelling in customer relations and refining the customer-facing product education.

• Increased DTC sales for 2020 model year by 100%, resulting in solidified investor confidence and funding for the niche launch of the new fiberglass production division.
• Instrumental in the 50% growth of Happier Camper's 2019 profit margin in B2B & DTC sales with extensive research and procurement of raw goods for manufacturing purposes.
• Built trusting and lasting customer relationships resulting in repeat business and referral marketing channels.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

Position #1: 2017-2018

Customer Support

Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

• Resolved caseload of over 100 delinquent customer claims within the first three months of employment, renewing company integrity and building a happy, loyal customer base.
• Copywriting for product manuals and customer resources published on company resulting in a reduction of support cases.
• Created a quality control template, achieving a 33% reduction in process by collaborating with technicians and design team.

Delivered bilingual administrative support for renowned local and international artists.

• Pleasantly greeted clients and patrons and asked open-ended questions to better determine their needs.
• Preparation and upkeep of studio materials and artwork to meet exhibition and commission deadlines.
• For exhibitions, researched venues and demographics, managed bookings, identified sales goals, organized logistics, designed advertising, planned and launched exhibitions and events.
• Meticulously maintained electronic details of inventory movement, events, and financial transactions.

Key Accomplishments:

• Received accolades from the Los Angeles Museum of Latin American Art in 2017, for the launch of an art exhibition showcasing Frank Romero's retrospective.
• The project included gathering and compiling information, locating and restoring pieces, and preparing the chronological and informative display of over 200 pieces.

Latin American Community Art Project (LACAP), El Salvador, 2009-2011: Spearheaded summer programs, fundraising and recruitment of 16 educators. Helping communities grow through education and art.

• Conducted forums, meetings, events, using art as a conduit to promote community involvement.
• Led conflict resolution workshops and coached discussion groups on improving self-esteem and empowerment.
• Orchestrated community needs assessments, coordinated fundraising events, launched programs for at-risk youth, and provided translation services to community members.

ArtCorps, Guatemala, 2011: Initiated a partnership with Oxfam America and the Institute for Sustainable Development (IEPADES) through Saving For Change, a community finance model that serves as a means to empower women of rural Guatemala.

• The population consisted of multicultural women born into extreme poverty, having limited education and resources

Art180, Richmond, VA 2012: Selected as one of the top 12 international artists to champion Virginia's inaugural Richmond Mural Project in collaboration with participating local students.