Sandra Robbins
Fresno,California
Summary
Visionary Executive experienced in leading high-performing organizations and driving strategic growth. Achieved sustainable business results through effective organizational strategy, operational optimization, and team development. Focused on fostering a culture of accountability and innovation while executing complex initiatives that enhance profitability.
Overview
13
13
years of professional experience
Work History
Regional Executive Director Specialist
Gentiva Hospice
Fresno, CA
06.2025 - Current
- Analyzed and directed operational initiatives to synchronize processes with overarching corporate objectives.
- Coordinated efforts of diverse teams across operations, logistics, finance, sales, and customer service to promote a culture of collaboration and shared responsibility.
- Created and deployed performance KPIs alongside data-driven dashboards, significantly improving operational visibility and responsiveness.
- Managed regional operations to guarantee compliance with healthcare regulations while promoting high-quality service delivery.
- Analyzed service delivery processes and developed targeted initiatives to enhance patient care across multiple healthcare locations.
- Fostered collaborative relationships with healthcare providers to improve patient referral efficiency and care quality.
- Interpreted performance data to discern trends that facilitate process improvements and guide effective resource allocation strategies.
- Oversaw budgetary processes, ensuring financial targets met strategic objectives for long-term sustainability.
- Developed and implemented strategies for mentoring leadership team, driving professional development and nurturing a culture of excellence in the organization.
- Enhanced team performance through strategic recruitment initiatives, tailored training sessions, and ongoing performance evaluations to drive organizational success.
- Directed financial management of multi-million-dollar budgets to enhance operational efficiency and support strategic goals.
- Conducted in-depth market analysis and formulated strategies to successfully penetrate new regional markets.
- Elevated customer satisfaction levels through implementation of innovative service strategies and comprehensive staff training programs.
- Conducted regular reviews of industry regulations and established policies to guarantee compliance with all legal requirements and enhance operational integrity.
- Participated in community events, effectively representing organization and fostering public engagement through presentations and speeches.
- Executed strategic cost management initiatives to ensure compliance with budgetary limits and optimize profit margins.
- Facilitated discussions with organizational leadership and board of directors to refine and execute operational strategy.
- Integrated department vision and goals with organizational strategy to ensure alignment and foster high-level results.
- Implemented targeted improvements to streamline operations and enhance overall organizational effectiveness.
- Analyzed organizational needs and developed comprehensive strategies to meet defined goals and foster enduring success.
- Drafted reports summarizing critical insights and proposed recommendations for improvement.
Executive Director
Pennant
Fresno, CA
10.2024 - 06.2025
- Directed operational activities for hospice program, serving 150 patients in various counties, while upholding CMS, state, and Joint Commission compliance.
- Managed team dynamics and inspired over 50 clinical sales and administrative professionals, promoting a positive work environment and improving staff retention.
- Directed P&L oversight for budgets, ensuring profitability and compliance with financial targets.
- Directed P&L oversight for budgets, ensuring profitability and compliance with financial targets.
- Executed the implementation of performance dashboards and KPI tracking systems to effectively track quality outcomes and optimize operational efficiency.
- Oversaw preparation and implementation of accreditation surveys, enhancing institutional credibility.
- Designed and executed performance dashboards and KPI tracking systems, facilitating effective monitoring of quality outcomes and operational efficiency.
Director of Business Development
Pennant
Fresno, CA
01.2023 - 10.2024
- Developed and executed strategic growth plans, expanding hospice services into new markets and achieving increase in patient census.
- Achieved or exceeded quarterly growth targets through a mix of relationship-based sales, territory expansion, and referral source engagement.
- Led and trained a team of marketing account liaisons, implementing performance metrics and sales strategies that boosted referrals.
- Collaborated with clinical leadership to streamline patient admissions, supporting census growth while maintaining high quality care standards.
- Managed CRM systems and reporting tools to track leads, referral sources, and conversation data, enabling data-driven decision-making.
- Analyzed market trends and competitor activity to refine business strategies for enhanced market positioning.
- Ensured compliance with CMS regulations, state requirements, and company policies while promoting ethical marketing practices.
Executive Director of Inpatient & Outpatient Hospice Services
Heritage Crossing/Valley Regional Hospice
Fresno, CA
01.2020 - 01.2023
- Oversaw all aspects of scheduling, billing, payroll, staffing, recruiting, onboarding, and terminations, ensuring streamlined operations and cohesive team dynamics.
- Directed day-to-day management of inpatient services and outpatient programs to ensure optimal patient care.
- Led a diverse team of 100+ clinical sales and administrative professionals, cultivating a culture of high engagement and retention.
- Designed and executed comprehensive strategies aimed at boosting average daily census and sustaining elevated CAHPS satisfaction levels.
- Designed and executed performance dashboards and KPI tracking systems to facilitate monitoring of quality outcomes and improve operational efficiency.
- Directed P&L oversight for budgets, ensuring profitability and compliance with financial targets.
- Orchestrated detailed accreditation surveys, achieving favorable outcomes.
- Developed strategic alliances with hospitals, skilled nursing facilities, and community organizations alongside Director of Business Development to expand referral networks.
- Designed and executed performance dashboards and KPI tracking systems, facilitating effective oversight of quality outcomes and operational performance.
Development Officer
Community Medical Centers
Fresno, CA
07.2017 - 01.2020
- Cultivated relationships with a diverse portfolio of 100+ major donors to enhance philanthropic contributions annually.
- Achieved and exceeded $1.2 million fundraising goal, enhancing financial resources.
- Cultivated strategic relationships to secure annual corporate sponsorships, thereby enhancing funding support.
- Executed targeted relationship-building strategies to successfully secure annual corporate sponsorships, fostering long-term partnerships.
- Collaborated with program staff to create impactful case statements aimed at boosting donor involvement.
- Partnered with program staff to craft persuasive case statements aimed at enhancing donor engagement.
- Executed meticulous updates of donor information in CRM, supporting prompt acknowledgment and detailed reporting processes.
- Coordinated logistics and activities for fundraising events, ensuring successful execution and participant satisfaction.
- Analyzed donor behavior to develop effective communication strategies that fostered engagement and improved retention.
Admissions Manager
Fresno Surgical Hospital
Fresno, CA
09.2013 - 07.2017
- Streamlined patient intake and registration procedures, ensuring precise processing and improved patient experience.
- Conducted regular audits and training sessions to ensure ongoing compliance with HIPAA standards.
- Oversaw verification and authorization tasks to uphold standards and mitigate risks.
- Achieved full compliance with HIPAA and regulatory standards by implementing effective processes and protocols. Streamlined regulatory compliance operations, resulting in enhanced adherence to HIPAA requirements. Delivered improved compliance outcomes through proactive management of HIPAA and regulatory standards.
- Achieved successful insurance verifications, facilitating timely patient services. Secured necessary authorizations, minimizing claim rejections and enhancing revenue cycle management.
- Evaluated and documented KPIs to assess performance metrics and identify opportunities for operational enhancements.
- Elevated team performance by implementing tailored training sessions. Achieved improved staff leadership outcomes through comprehensive training strategies.
- Implemented service strategies aimed at enhancing overall patient satisfaction.
- Spearheaded cross-functional initiatives to ensure cohesive progress towards organizational targets.
Education
Bachelor of Science - Public Health
Western Governors University
Salt Lake City, UT03-2027
Associate of Applied Science - Biology
Chabot College
Hayward, CA01-1998
Skills
- P & L Management
- Operations Management
- Strategic Planning & Execution
- Business Development
- Negotiation & Influence
- Regulatory Compliance
- Leadership Development
- Market expansion
Accomplishments
- Managed full P&L responsibility for a $12 million business unit, delivering a 4% profit margin through disciplined financial management and operational oversight.
- Drove 10% year-over-year revenue growth by identifying and expanding into new markets and business opportunities.
- Reduced operational costs by 30% by implementing process improvements, optimizing workflows, and increasing organizational efficiency.
- Achieved a personal fundraising goal of $1.2 million, exceeding performance expectations through strategic donor engagement and relationship management.
- Led a comprehensive organizational transformation that increased operational efficiency and significantly improved employee engagement.
- Increased employee engagement scores by 50% through transparent communication, leadership development, and culture-building initiatives that strengthened collaboration and retention.
Languages
Portuguese
Spanish
Timeline
Regional Executive Director Specialist
Gentiva Hospice
06.2025 - Current
Executive Director
Pennant
10.2024 - 06.2025
Director of Business Development
Pennant
01.2023 - 10.2024
Executive Director of Inpatient & Outpatient Hospice Services
Heritage Crossing/Valley Regional Hospice
01.2020 - 01.2023
Development Officer
Community Medical Centers
07.2017 - 01.2020
Admissions Manager
Fresno Surgical Hospital
09.2013 - 07.2017
Bachelor of Science - Public Health
Western Governors University
Associate of Applied Science - Biology
Chabot College